The D2C Sneakers Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 72,203 total live D2C Shopify stores operating in India. We found 500 stores that sell sneakers in some capacity, and 80,204 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from Merchant Data. You can use its API or web UI to get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: November 2026.
D2C sneakers market overview
1 in every 144 Indian D2C stores on Shopify sells sneakers: 500 stores, 0.7% of the 72,203 we track. 131 of them (26%) are sneakers specialists, where sneakers is the largest product line or at least a quarter of the range. The other 369 sell sneakers next to something else, most often sandals, flats & slippers (83), loafers & formal shoes (45), t-shirts (34), boots (21).
The 30 specialist brands with measurable branded demand draw 611,510 branded searches a month between them, and the top 10 take 98% of that.
Activity in the last 90 days
Sneakers specialists listed 92,668 new products in the 90 days running up to this article's last update (22 October 2026). Any specialist sneakers brand that launched something new, on average, added 1053 products.
Examples of brands recently adding new products
Calcetto listed 35 new sneakers products in the last 90 days. Examples:
Doc Sneakers listed 9 new sneakers products in the last 90 days. Examples:
LaceUpClub listed 23 new sneakers products in the last 90 days. Examples:
Top D2C brands selling sneakers in India
The ten most searched-for sneakers specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Gully Labs | Noida | 223,813 | |
| 2 | Neemans | Hyderabad | 130,106 | |
| 3 | Bacca Bucci | Delhi | 115,920 | 39 |
| 4 | Shoonya | Muzaffarpur | 95,573 | |
| 5 | CHK | Bengaluru | 8,586 | |
| 6 | Calcetto | Kundli Sonipat | 7,280 | 5 |
| 7 | CHNKS | Mumbai | 5,413 | 10 |
| 8 | Collection by Manav | Tinsukia | 4,293 | |
| 9 | Doc Sneakers | Delhi | 3,920 | 3 |
| 10 | Anaar | Mumbai | 3,453 | 18 |
Sneakers pricing in D2C India
The median price of sneakers is ₹3,599 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹1,499 and ₹6,999.
Brands that sell sneakers by price: under ₹1,000 · under ₹1,500 · under ₹2,000 · under ₹3,000.
Price by kind of sneakers
| Kind | Stores | Median price |
|---|---|---|
| Men's | 65 | ₹2,624 |
| Women's | 48 | ₹2,162 |
| Running and training | 31 | ₹12,499 |
| Slip-ons | 23 | ₹7,199 |
| High-tops | 15 | ₹3,750 |
Example products
Lower end, around ₹975
Around the median, ₹3,599
What Indian sneakers brands also sell
24% of sneakers specialists sell sneakers and nothing else. The rest carry at least one other line: sandals, flats & slippers for 50% of them, sports & running shoes for 31%.
Examples of what else sneakers brands sell
Neemans also sells sandals, flats & slippers. Examples:
Bacca Bucci also sells sports & running shoes. Examples:
Black and White also sells t-shirts. Examples:
More data on Indian sneakers brands
Geography
Delhi, Agra and Mumbai are home to the most sneakers sellers. Uttar Pradesh stands out: it has 17.7% of sneakers sellers against 9% of all stores.
| State | Sneakers sellers | % of sneakers sellers | % of all stores |
|---|---|---|---|
| Delhi | 100 | 20.2% | 13.9% |
| Uttar Pradesh | 88 | 17.7% | 9% |
| Maharashtra | 71 | 14.3% | 17.7% |
| Haryana | 49 | 9.9% | 6.9% |
| Karnataka | 38 | 7.7% | 7.9% |
| Gujarat | 27 | 5.4% | 10% |
| Punjab | 24 | 4.8% | 2.9% |
| Tamil Nadu | 20 | 4% | 6.8% |
Cash on delivery
60.4% of sneakers sellers offer cash on delivery (always or with conditions), against 40.6% of all stores. Among sneakers specialists it is 56.5%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| GreenSole | Yes | We'll show ETA, COD & returns. | greensole.com/products/school-shoes |
| RedTape | Yes | If the payment mode is "Cash On Delivery", a refund will be made through NEFT or we will send you a Cheque (not a DD). | redtape.com/pages/faqs |
| Cantabil | Yes | With COD you can pay in cash as and when the order arrives at your destination. | cantabilshop.com/pages/faqs |
| Bacca Bucci | Conditional | For cash on delivery transactions , we will initiate a bank transfer against the refund amount against the billing details shared by you. | baccabucci.com/pages/cancellation-and-refund-policy |
| Calcetto | Conditional | Please enter your pin code on the product page to check if COD is available in your location. | calcetto.in/pages/shipping-policy |
| CHNKS | Conditional | A 10% advance payment is required to confirm all Cash on Delivery (COD) orders. | chnks.in/policies/shipping-policy |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among sneakers sellers, with the same figure for all stores.
| App | Sneakers sellers | % of sneakers sellers | % of all stores |
|---|---|---|---|
| Judge.me | 263 | 52.7% | 45.7% |
| Shiprocket | 154 | 30.9% | 23.5% |
| Instafeed | 123 | 24.6% | 17.7% |
| GoKwik | 115 | 23% | 10.4% |
| Microsoft Clarity | 101 | 20.2% | 12% |
| Shiprocket Checkout (Fastrr) | 69 | 13.8% | 9.6% |
| Return Prime | 66 | 13.2% | 1.6% |
| Snapmint | 62 | 12.4% | 1.4% |
| Wigzo | 49 | 9.8% | 5% |
| Kiwi Size Chart | 41 | 8.2% | 2.9% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these sneakers brands.
The biggest sneakers ranges belong to Funky N Trendy (601 products), Articale (488 products) and LaceUpClub (413 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling sneakers" if its catalogue lists at least three live sneakers products, or a sneakers collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 22 October 2026. All of the data in this report is accessible via Merchant Data's API or web UI, learn more here.