The D2C Sneakers Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 520 stores that sell sneakers in some capacity, and 77,488 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C sneakers market overview
1 in every 135 Indian D2C stores on Shopify sells sneakers: 520 stores, 0.7% of the 70,164 whose catalogues we read. 147 of them (28%) are sneakers specialists, where sneakers is the largest product line or at least a quarter of the range. The other 373 sell sneakers next to something else, most often sandals, flats & slippers (74), loafers & formal shoes (44), t-shirts (42), sports & running shoes (19).
The 29 specialist brands with measurable branded demand draw 586,309 branded searches a month between them, and the top 10 take 98% of that.
Activity in the last 90 days
Sneakers specialists listed 62,677 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist sneakers brand that launched something new, on average, added 627 products.
Examples of brands recently adding new products
one8 listed 28 new sneakers products in the last 90 days. Examples:
Doc Sneakers listed 9 new sneakers products in the last 90 days. Examples:
Guerdon Kicks listed 3070 new sneakers products in the last 90 days. Examples:
Top D2C brands selling sneakers in India
The ten most searched-for sneakers specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Gully Labs | Noida | 185,453 | 28 |
| 2 | Neemans | Hyderabad | 124,880 | |
| 3 | Bacca Bucci | Delhi | 102,666 | 39 |
| 4 | one8 | Bengaluru | 97,160 | 18 |
| 5 | Comet | Bengaluru | 50,493 | 31 |
| 6 | Doc Sneakers | Delhi | 4,760 | 3 |
| 7 | CHNKS | Mumbai | 3,360 | 10 |
| 8 | SnapKicks | Kannur | 3,173 | 0 |
| 9 | GreenSole | Navi Mumbai | 2,426 | 32 |
| 10 | Anaar | Mumbai | 2,333 | 18 |
Sneakers pricing in D2C India
The median price of sneakers is ₹3,499 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹1,499 and ₹7,995.
Price by kind of sneakers
| Kind | Stores | Median price |
|---|---|---|
| Men's | 83 | ₹1,995 |
| Women's | 62 | ₹2,162 |
| Running and training | 42 | ₹14,124 |
| Slip-ons | 28 | ₹6,624 |
| High-tops | 18 | ₹3,834 |
| Canvas | 17 | ₹11,663 |
Example products
Lower end, around ₹968
Around the median, ₹3,499
What Indian sneakers brands also sell
23% of sneakers specialists sell sneakers and nothing else. The rest carry at least one other line: sandals, flats & slippers for 47% of them, sports & running shoes for 33%.
Examples of what else sneakers brands sell
Neemans also sells sandals, flats & slippers. Examples:
Bacca Bucci also sells sports & running shoes. Examples:
More data on Indian sneakers brands
Geography
Delhi, Mumbai and Agra are home to the most sneakers sellers. Punjab stands out: it has 5.7% of sneakers sellers against 2.8% of all stores.
| State | Sneakers sellers | % of sneakers sellers | % of all stores |
|---|---|---|---|
| Delhi | 99 | 19.3% | 13.8% |
| Uttar Pradesh | 91 | 17.7% | 9.2% |
| Maharashtra | 71 | 13.8% | 17.5% |
| Haryana | 52 | 10.1% | 7% |
| Karnataka | 40 | 7.8% | 7.9% |
| Punjab | 29 | 5.7% | 2.8% |
| Tamil Nadu | 26 | 5.1% | 6.6% |
| Gujarat | 26 | 5.1% | 9.9% |
Cash on delivery
59% of sneakers sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among sneakers specialists it is 61.2%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| RedTape | Yes | If the payment mode is "Cash On Delivery", a refund will be made through NEFT or we will send you a Cheque (not a DD). | /pages/faqs |
| Bersache | Yes | Please note that we don’t refund the shipping charge or COD charges. | /policies/shipping-policy |
| Eego Italy | Yes | We do not have a refund policy because we sell our products at most reasonable prices online with free shipping & COD Payment options. | /pages/refund-and-cancellations |
| Bacca Bucci | Conditional | For cash on delivery transactions , we will initiate a bank transfer against the refund amount against the billing details shared by you. | /pages/cancellation-and-refund-policy |
| one8 | Conditional | Payment for the products purchased on the website may be made through credit cards, debit cards, net banking, UPI, wallets, e-gift cards, cash on delivery and reward points. | /pages/terms-of-use-and-sale |
| CHNKS | Conditional | A 10% advance payment is required to confirm all Cash on Delivery (COD) orders. | /policies/shipping-policy |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among sneakers sellers, with the same figure for all stores.
| App | Sneakers sellers | % of sneakers sellers | % of all stores |
|---|---|---|---|
| Judge.me | 264 | 50.8% | 46.1% |
| Shiprocket | 162 | 31.2% | 23.7% |
| Instafeed | 126 | 24.2% | 17.6% |
| GoKwik | 116 | 22.3% | 10.3% |
| Microsoft Clarity | 102 | 19.6% | 11.7% |
| Shiprocket Checkout (Fastrr) | 69 | 13.3% | 9.5% |
| Return Prime | 67 | 12.9% | 1.6% |
| Snapmint | 57 | 11% | 1.4% |
| Wigzo | 55 | 10.6% | 5.1% |
| Razorpay Magic Checkout | 49 | 9.4% | 6% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these sneakers brands.
The biggest sneakers ranges belong to Guerdon Kicks (4204 products), Bacca Bucci (339 products) and Neemans (244 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling sneakers" if its catalogue lists at least three live sneakers products, or a sneakers collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.