The D2C Saree Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 5,561 stores that sell sarees in some capacity, and 1,248,774 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C sarees market overview
1 in every 13 Indian D2C stores on Shopify sells sarees: 5,561 stores, 7.9% of the 70,164 whose catalogues we read. 2,822 of them (51%) are sarees specialists, where sarees is the largest product line or at least a quarter of the range. The other 2,739 sell sarees next to something else, most often kurta sets (400), dresses (302), lehengas (251), kurtas & kurtis (209).
The 165 specialist brands with measurable branded demand draw 130,050 branded searches a month between them, and the top 10 take 59% of that.
Activity in the last 90 days
Saree specialists listed 496,099 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist sarees brand that launched something new, on average, added 247 products.
Examples of brands recently adding new products
Suta listed 772 new sarees products in the last 90 days. Examples:
Raw Mango listed 195 new sarees products in the last 90 days. Examples:
Dressfolk listed 22 new sarees products in the last 90 days. Examples:
Top D2C brands selling sarees in India
The ten most searched-for sarees specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Suta | Mumbai | 25,573 | 64 |
| 2 | Raw Mango | Gurugram | 18,480 | 41 |
| 3 | Salwar | Chennai | 7,653 | 0 |
| 4 | Sakhi | Visakhapatnam | 5,040 | 6 |
| 5 | Club Factory | Bengaluru | 4,480 | |
| 6 | Chamak | Thodupuzha | 4,013 | 0 |
| 7 | Sudarshan | Bengaluru | 2,800 | 9 |
| 8 | Akruti | Surat | 2,800 | 0 |
| 9 | Dressfolk | Gurugram | 2,800 | 27 |
| 10 | House Of Suhi | Bengaluru | 2,520 | 0 |
Saree pricing in D2C India
The median price of sarees is ₹4,295 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹1,999 and ₹13,295.
Price by kind of sarees
| Kind | Stores | Median price |
|---|---|---|
| Silk | 2,169 | ₹4,500 |
| Cotton | 1,446 | ₹1,999 |
| Chiffon and georgette | 1,099 | ₹3,288 |
| Organza | 803 | ₹4,590 |
| Banarasi | 788 | ₹4,574 |
| Linen | 678 | ₹2,750 |
| Kanjivaram | 219 | ₹6,600 |
Example products
Lower end, around ₹1,317
Around the median, ₹4,295
What Indian sarees brands also sell
20% of sarees specialists sell sarees and nothing else. The rest carry at least one other line: fabrics (by the metre) for 34% of them, kurtas & kurtis for 24%.
Examples of what else sarees brands sell
Suta also sells fabrics (by the metre). Examples:
Raw Mango also sells kurtas & kurtis. Examples:
Mimamsaa also sells lehengas. Examples:
More data on Indian sarees brands
Geography
Delhi, Surat and Bengaluru are home to the most sarees sellers. West Bengal stands out: it has 5.4% of sarees sellers against 3.1% of all stores.
| State | Saree sellers | % of sarees sellers | % of all stores |
|---|---|---|---|
| Gujarat | 764 | 13.8% | 9.9% |
| Maharashtra | 648 | 11.7% | 17.5% |
| Delhi | 641 | 11.6% | 13.8% |
| Uttar Pradesh | 585 | 10.6% | 9.2% |
| Tamil Nadu | 512 | 9.3% | 6.6% |
| Karnataka | 464 | 8.4% | 7.9% |
| Rajasthan | 407 | 7.4% | 6.5% |
| West Bengal | 300 | 5.4% | 3.1% |
Cash on delivery
44.2% of sarees sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among sarees specialists it is 41.6%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Chamak | Yes | ### **Cash on Delivery (COD) | /policies/shipping-policy |
| AADYA | Yes | COD refunds are processed via a payment link | /products/red-kurta-set-printed-yoke-dupatta |
| Prashanti Sarees | Yes | Also note that the shipping cost and cash on delivery fee will not be included in the exchange/refund process. | /pages/cancellation-and-refund |
| Nazrana Chikan | Conditional | However Cash on delivery is chargeable and not available in all domestic pin codes. | /ur/pages/delivery-information |
| Meena Bazaar | Conditional | We do provide Cash on Delivery option in India. Kindly note that COD service may not be available for certain pin codes. | /pages/shipping-policy |
| Kanika | Conditional | COD is not available for orders above ₹25,000. | /pages/shipping-policy |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among sarees sellers, with the same figure for all stores.
| App | Saree sellers | % of sarees sellers | % of all stores |
|---|---|---|---|
| Judge.me | 2,292 | 41.3% | 46.1% |
| Instafeed | 1,381 | 24.9% | 17.6% |
| Shiprocket | 1,268 | 22.8% | 23.7% |
| Microsoft Clarity | 625 | 11.3% | 11.7% |
| GoKwik | 584 | 10.5% | 10.3% |
| Whatmore | 488 | 8.8% | 4.2% |
| Kiwi Size Chart | 475 | 8.6% | 2.8% |
| Shiprocket Checkout (Fastrr) | 446 | 8% | 9.5% |
| Nova Currency | 418 | 7.5% | 2.1% |
| BUCKS Currency | 401 | 7.2% | 2.9% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these sarees brands.
The biggest sarees ranges belong to Suta (3609 products), Kiruthikhaa's Boutique (2613 products) and Sarees by Siva (2144 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling sarees" if its catalogue lists at least three live sarees products, or a sarees collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.