The D2C Pet supplies Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 685 stores that sell pet supplies in some capacity, and 67,596 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C pet supplies market overview
1 in every 102 Indian D2C stores on Shopify sells pet supplies: 685 stores, 1% of the 70,164 whose catalogues we read. 382 of them (56%) are pet supplies specialists, where pet supplies is the largest product line or at least a quarter of the range. The other 303 sell pet supplies next to something else, most often building materials & fittings (57), pet food & treats (36), toys & games (13), t-shirts (9).
The 79 specialist brands with measurable branded demand draw 51,400 branded searches a month between them, and the top 10 take 59% of that.
Activity in the last 90 days
Pet supplies specialists listed 11,680 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist pet supplies brand that launched something new, on average, added 56 products.
Examples of brands recently adding new products
Cloning Aqua Pets listed 48 new pet supplies products in the last 90 days. Examples:
Pawgy Pets listed 5 new pet supplies products in the last 90 days. Examples:
Goofy Tails listed 9 new pet supplies products in the last 90 days. Examples:
Top D2C brands selling pet supplies in India
The ten most searched-for pet supplies specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Tilting Heads | Delhi | 8,306 | 10 |
| 2 | Cloning Aqua Pets | Salem | 6,066 | 13 |
| 3 | Nootie | Delhi | 3,920 | 1 |
| 4 | Fur Ball Story | Gurugram | 1,960 | 23 |
| 5 | Moe Puppy | Gurugram | 1,960 | 4 |
| 6 | Captain India | Mumbai | 1,866 | 2 |
| 7 | Pawgy Pets | Rampur | 1,773 | 10 |
| 8 | Captain Zack | Pune | 1,586 | 7 |
| 9 | Goofy Tails | Delhi | 1,493 | 28 |
| 10 | Buraq Pets | Navi Mumbai | 1,493 | 13 |
Pet supplies pricing in D2C India
The median price of pet supplies is ₹599 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹375 and ₹1,000.
Price by kind of pet supplies
| Kind | Stores | Median price |
|---|---|---|
| Leashes, collars and harnesses | 153 | ₹599 |
| Grooming | 139 | ₹449 |
| Toys | 124 | ₹464 |
| Bowls and feeders | 89 | ₹450 |
| Beds and bedding | 84 | ₹1,490 |
| Litter and hygiene | 81 | ₹650 |
| Clothing | 69 | ₹674 |
Example products
Lower end, around ₹280
Around the median, ₹599
What Indian pet supplies brands also sell
30% of pet supplies specialists sell pet supplies and nothing else. The rest carry at least one other line: pet food & treats for 33% of them, toys & games for 24%.
Examples of what else pet supplies brands sell
Cloning Aqua Pets also sells pet food & treats. Examples:
Pawgy Pets also sells toys & games. Examples:
BSCLY also sells hair care. Examples:
More data on Indian pet supplies brands
Geography
Delhi, Mumbai and Bengaluru are home to the most pet supplies sellers. Haryana stands out: it has 9.7% of pet supplies sellers against 7% of all stores.
| State | Pet supplies sellers | % of pet supplies sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 125 | 18.6% | 17.5% |
| Delhi | 109 | 16.2% | 13.8% |
| Uttar Pradesh | 82 | 12.2% | 9.2% |
| Haryana | 65 | 9.7% | 7% |
| Karnataka | 60 | 8.9% | 7.9% |
| Gujarat | 44 | 6.5% | 9.9% |
| Tamil Nadu | 43 | 6.4% | 6.6% |
| Telangana | 21 | 3.1% | 3.4% |
Cash on delivery
39.6% of pet supplies sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among pet supplies specialists it is 40.3%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Tilting Heads | Yes | You will be able to see the COD option during checkout if it is available for your location. | /pages/contact |
| Fur Ball Story | Yes | We offer multiple secure payment options for your convenience, including Cash on Delivery (COD), UPI, debit/credit cards, and net banking. | /pages/faqs |
| Captain India | Yes | Cash on Delivery : NEFT to designated Bank account | /pages/return-refund-policy |
| Bark Out Loud | Conditional | COD Orders Charges: Shipping charge of Rs 80 for orders below Rs 500, and a reduced fee of Rs 40 for orders above Rs 500. | /pages/delivery-policy |
| Casa De Amor | Conditional | For purchases below that, a nominal shipping charge of Rs. 50 is applied for prepaid orders, and Rs. 75 for Cash on Delivery (COD). | /policies/shipping-policy |
| Ecofynd | Conditional | Cash on delivery orders carry an additional charge of Rs. 60. | /pages/shipping-return |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among pet supplies sellers, with the same figure for all stores.
| App | Pet supplies sellers | % of pet supplies sellers | % of all stores |
|---|---|---|---|
| Judge.me | 336 | 49.2% | 46.1% |
| Shiprocket | 150 | 22% | 23.7% |
| Instafeed | 96 | 14.1% | 17.6% |
| Microsoft Clarity | 90 | 13.2% | 11.7% |
| GoKwik | 70 | 10.2% | 10.3% |
| Avada SEO | 44 | 6.4% | 4.2% |
| Razorpay Magic Checkout | 44 | 6.4% | 6% |
| Shiprocket Checkout (Fastrr) | 43 | 6.3% | 9.5% |
| Klaviyo | 38 | 5.6% | 4.3% |
| SendWILL | 31 | 4.5% | 4.7% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these pet supplies brands.
The biggest pet supplies ranges belong to Splashy Fin (1304 products), Qpets (1286 products) and Ruse (1221 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling pet supplies" if its catalogue lists at least three live pet supplies products, or a pet supplies collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.