The D2C Pet supplies Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 72,203 total live D2C Shopify stores operating in India. We found 673 stores that sell pet supplies in some capacity, and 69,414 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from Merchant Data. You can use its API or web UI to get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: November 2026.
D2C pet supplies market overview
1 in every 107 Indian D2C stores on Shopify sells pet supplies: 673 stores, 0.9% of the 72,203 we track. 366 of them (54%) are pet supplies specialists, where pet supplies is the largest product line or at least a quarter of the range. The other 307 sell pet supplies next to something else, most often pet food & treats (47), building materials & fittings (38), paintings & original art (14), toys & games (10).
The 79 specialist brands with measurable branded demand draw 42,812 branded searches a month between them, and the top 10 take 54% of that.
Activity in the last 90 days
Pet supplies specialists listed 11,378 new products in the 90 days running up to this article's last update (22 October 2026). Any specialist pet supplies brand that launched something new, on average, added 58 products.
Examples of brands recently adding new products
Pawsindia listed 41 new pet supplies products in the last 90 days. Examples:
Dog-O-Bow listed 4 new pet supplies products in the last 90 days. Examples:
Mutt of Course listed 49 new pet supplies products in the last 90 days. Examples:
Top D2C brands selling pet supplies in India
The ten most searched-for pet supplies specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Tilting HeadsBrands like Tilting Heads → | Delhi | 7,280 | 10 |
| 2 | Moe Puppy | Gurugram | 2,893 | 4 |
| 3 | Pawsindia | Mumbai | 2,333 | 28 |
| 4 | Fur Ball Story | Gurugram | 2,053 | 23 |
| 5 | Captain Zack | Pune | 1,866 | 7 |
| 6 | Buraq Pets | Navi Mumbai | 1,773 | 13 |
| 7 | Bark Out Loud | Pune | 1,493 | 6 |
| 8 | Dog-O-Bow | Hyderabad | 1,400 | 7 |
| 9 | Mutt of Course | Delhi | 1,026 | 17 |
| 10 | PoochMate | Delhi | 1,026 | 20 |
Pet supplies pricing in D2C India
The median price of pet supplies is ₹599 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹375 and ₹1,085.
Price by kind of pet supplies
| Kind | Stores | Median price |
|---|---|---|
| Leashes, collars and harnesses | 114 | ₹599 |
| Grooming | 107 | ₹500 |
| Toys | 94 | ₹459 |
| Bowls and feeders | 69 | ₹499 |
| Beds and bedding | 65 | ₹1,535 |
| Litter and hygiene | 62 | ₹670 |
| Clothing | 54 | ₹614 |
Example products
Lower end, around ₹296
Around the median, ₹599
What Indian pet supplies brands also sell
31% of pet supplies specialists sell pet supplies and nothing else. The rest carry at least one other line: pet food & treats for 32% of them, toys & games for 25%.
Examples of what else pet supplies brands sell
Splashy Fin also sells pet food & treats. Examples:
Tilting Heads also sells toys & games. Examples:
Happy Doggo also sells vitamins & supplements. Examples:
More data on Indian pet supplies brands
Geography
Delhi, Mumbai and Bengaluru are home to the most pet supplies sellers. Haryana stands out: it has 9.5% of pet supplies sellers against 6.9% of all stores.
| State | Pet supplies sellers | % of pet supplies sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 128 | 19.4% | 17.7% |
| Delhi | 109 | 16.5% | 13.9% |
| Uttar Pradesh | 76 | 11.5% | 9% |
| Haryana | 63 | 9.5% | 6.9% |
| Karnataka | 54 | 8.2% | 7.9% |
| Tamil Nadu | 43 | 6.5% | 6.8% |
| Gujarat | 39 | 5.9% | 10% |
| Telangana | 22 | 3.3% | 3.4% |
Cash on delivery
44.6% of pet supplies sellers offer cash on delivery (always or with conditions), against 40.6% of all stores. Among pet supplies specialists it is 41%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Tilting Heads | Yes | You will be able to see the COD option during checkout if it is available for your location. | tiltingheads.com/pages/contact |
| Pawsindia | Yes | You can choose Cash on Delivery (COD), Credit Card, Debit Card, EMI, Net Banking and UPI. | pawsindia.com/pages/shipping-and-delivery |
| Fur Ball Story | Yes | We offer multiple secure payment options for your convenience, including Cash on Delivery (COD), UPI, debit/credit cards, and net banking. | furballstory.com/pages/faqs |
| Bark Out Loud | Conditional | COD Orders Charges: Shipping charge of Rs 80 for orders below Rs 500, and a reduced fee of Rs 40 for orders above Rs 500. | barkoutloud.co.in/pages/delivery-policy |
| The K9 Store | Conditional | Additional Charges: Cash on Delivery (COD) charges amount to Rs.100 . | thek9store.in/pages/shipping-policy |
| BSCLY | Conditional | Cash on delivery is available on most pin codes. | bsclyforpets.com/products/flea-ticks-neem-dog-powder |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among pet supplies sellers, with the same figure for all stores.
| App | Pet supplies sellers | % of pet supplies sellers | % of all stores |
|---|---|---|---|
| Judge.me | 352 | 52.3% | 45.7% |
| Shiprocket | 157 | 23.3% | 23.5% |
| Microsoft Clarity | 100 | 14.9% | 12% |
| Instafeed | 93 | 13.8% | 17.7% |
| GoKwik | 66 | 9.8% | 10.4% |
| Shiprocket Checkout (Fastrr) | 50 | 7.4% | 9.6% |
| Avada SEO | 46 | 6.8% | 4.1% |
| Klaviyo | 45 | 6.7% | 4.3% |
| Razorpay Magic Checkout | 44 | 6.5% | 6.1% |
| PageFly | 34 | 5.1% | 3.6% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these pet supplies brands.
The biggest pet supplies ranges belong to Splashy Fin (1331 products), Qpets (1290 products) and Ruse (1222 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling pet supplies" if its catalogue lists at least three live pet supplies products, or a pet supplies collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 22 October 2026. All of the data in this report is accessible via Merchant Data's API or web UI, learn more here.