The D2C Pet Food Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 360 stores that sell pet food in some capacity, and 27,687 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C pet food market overview
1 in every 195 Indian D2C stores on Shopify sells pet food: 360 stores, 0.5% of the 70,164 whose catalogues we read. 161 of them (45%) are pet food specialists, where pet food is the largest product line or at least a quarter of the range. The other 199 sell pet food next to something else, most often pet supplies & accessories (71), grocery & staples (17), vitamins & supplements (10), cakes & bakery (10).
The 38 specialist brands with measurable branded demand draw 20,894 branded searches a month between them, and the top 10 take 71% of that.
Activity in the last 90 days
Pet food specialists listed 4,885 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist pet food brand that launched something new, on average, added 60 products.
Examples of brands recently adding new products
Nootie listed 19 new pet food products in the last 90 days. Examples:
Kennel Kitchen listed 8 new pet food products in the last 90 days. Examples:
Lickicious listed 4 new pet food products in the last 90 days. Examples:
Top D2C brands selling pet food in India
The ten most searched-for pet food specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Nootie | Delhi | 3,920 | 1 |
| 2 | Absolut Pet | Hyderabad | 2,520 | 12 |
| 3 | Goofy Tails | Delhi | 1,493 | 28 |
| 4 | Kennel Kitchen | Delhi | 1,306 | 3 |
| 5 | Kayo Detox | Kurukshetra | 1,213 | 0 |
| 6 | Canine India | Chennai | 1,120 | 9 |
| 7 | Slobberman | Bengaluru | 933 | 0 |
| 8 | Clumsy Bumsy | Sonipat | 840 | 19 |
| 9 | Right4Paws | Coimbatore | 746 | 4 |
| 10 | RG Foods | Kozhikode | 746 | 8 |
Pet food pricing in D2C India
The median price of pet food is ₹364 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹240 and ₹586.
Price per kg
Where the store gives a pack weight (47% of products), the median price is ₹1,314 per kg, or about ₹3,941 for a 3 kg pack. Half of stores' medians sit between ₹962 and ₹2,351 per kg.
Price by kind of pet food
| Kind | Stores | Median price | Median price per kg |
|---|---|---|---|
| Dog food | 126 | ₹450 | ₹1,161 |
| Treats and chews | 82 | ₹299 | ₹2,038 |
| Cat food | 81 | ₹329 | ₹1,150 |
| Wet food and gravy | 37 | ₹203 | ₹1,000 |
| Dry food and kibble | 17 | ₹643 | ₹998 |
Example products
Lower end, around ₹627 per kg
Around the median, ₹1,314 per kg
Higher end, around ₹3,837 per kg
What Indian pet food brands also sell
23% of pet food specialists sell pet food and nothing else. The rest carry at least one other line: pet supplies & accessories for 55% of them, vitamins & supplements for 25%.
Examples of what else pet food brands sell
Nootie also sells pet supplies & accessories. Examples:
Skylish also sells vitamins & supplements. Examples:
More data on Indian pet food brands
Geography
Delhi, Mumbai and Bengaluru are home to the most pet food sellers. Telangana stands out: it has 5.5% of pet food sellers against 3.4% of all stores.
| State | Pet food sellers | % of pet food sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 76 | 22% | 17.5% |
| Delhi | 48 | 13.9% | 13.8% |
| Karnataka | 38 | 11% | 7.9% |
| Haryana | 35 | 10.1% | 7% |
| Tamil Nadu | 34 | 9.8% | 6.6% |
| Uttar Pradesh | 33 | 9.5% | 9.2% |
| Telangana | 19 | 5.5% | 3.4% |
| Gujarat | 14 | 4% | 9.9% |
Cash on delivery
39% of pet food sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among pet food specialists it is 36.9%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Zigly | Yes | If paid via Cash on Delivery (COD), refunds will be issued via bank transfer or digital wallet, after you provide valid bank details. | /pages/cancellation-and-return-replacement-policy |
| Fur Ball Story | Yes | We offer multiple secure payment options for your convenience, including Cash on Delivery (COD), UPI, debit/credit cards, and net banking. | /pages/faqs |
| Captain Zack | Yes | Multiple payment options cards/UPI/COD | / |
| Kaze Living | Conditional | An additional fee of ₹30/- is levied on Cash On Delivery orders. | /hi/pages/shipping-policy |
| FishyKart | Conditional | Pay for shipping Charges and Make your Order as Complete COD ( Rs. 100 extra on your bill amount to collet cod ) | /pages/cash-on-delivery |
| Purely Yours | Conditional | You may place order through COD process and the order through COD can be upto Rs. 5000/ | /policies/shipping-policy |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among pet food sellers, with the same figure for all stores.
| App | Pet food sellers | % of pet food sellers | % of all stores |
|---|---|---|---|
| Judge.me | 197 | 54.9% | 46.1% |
| Shiprocket | 102 | 28.4% | 23.7% |
| Instafeed | 70 | 19.5% | 17.6% |
| Microsoft Clarity | 56 | 15.6% | 11.7% |
| GoKwik | 36 | 10% | 10.3% |
| Avada SEO | 31 | 8.6% | 4.2% |
| Shiprocket Checkout (Fastrr) | 28 | 7.8% | 9.5% |
| Smile.io | 27 | 7.5% | 1.6% |
| PageFly | 26 | 7.2% | 3.7% |
| Wigzo | 25 | 7% | 5.1% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these pet food brands.
The biggest pet food ranges belong to Canine India (144 products), Petsnpets (124 products) and BARF India (106 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling pet food" if its catalogue lists at least three live pet food products, or a pet food collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.