The D2C Pet Food Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 72,203 total live D2C Shopify stores operating in India. We found 319 stores that sell pet food in some capacity, and 30,508 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from Merchant Data. You can use its API or web UI to get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: November 2026.
D2C pet food market overview
1 in every 226 Indian D2C stores on Shopify sells pet food: 319 stores, 0.4% of the 72,203 we track. 168 of them (53%) are pet food specialists, where pet food is the largest product line or at least a quarter of the range. The other 151 sell pet food next to something else, most often pet supplies & accessories (69), grocery & staples (13), vitamins & supplements (7), toys & games (6).
The 37 specialist brands with measurable branded demand draw 16,507 branded searches a month between them, and the top 10 take 73% of that.
Activity in the last 90 days
Pet food specialists listed 4,630 new products in the 90 days running up to this article's last update (22 October 2026). Any specialist pet food brand that launched something new, on average, added 58 products.
Examples of brands recently adding new products
Nootie listed 21 new pet food products in the last 180 days. Examples:
Kennel Kitchen listed 13 new pet food products in the last 180 days. Examples:
Wuuff & Meow listed 10 new pet food products in the last 180 days. Examples:
Top D2C brands selling pet food in India
The ten most searched-for pet food specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Nootie | Delhi | 4,946 | 1 |
| 2 | Canine India | Chennai | 1,586 | 9 |
| 3 | Kennel Kitchen | Delhi | 1,213 | 3 |
| 4 | Lickicious | Mumbai | 1,120 | 1 |
| 5 | Clumsy Bumsy | Sonipat | 933 | 19 |
| 6 | Canine Craving | Bengaluru | 653 | 1 |
| 7 | Nuts over Mutts | Gurugram | 466 | 1 |
| 8 | Petcrux | Bengaluru | 373 | 0 |
| 9 | Pets of Paradise | Delhi | 373 | |
| 10 | Puplords | Mumbai | 373 |
Pet food pricing in D2C India
The median price of pet food is ₹360 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹240 and ₹562.
Price per kg
Where the store gives a pack weight (43% of products), the median price is ₹1,331 per kg, or about ₹3,993 for a 3 kg pack. Half of stores' medians sit between ₹950 and ₹2,400 per kg.
Price by kind of pet food
| Kind | Stores | Median price | Median price per kg |
|---|---|---|---|
| Dog food | 97 | ₹485 | ₹1,156 |
| Treats and chews | 66 | ₹308 | ₹2,038 |
| Cat food | 61 | ₹329 | ₹1,006 |
| Wet food and gravy | 26 | ₹210 | ₹1,000 |
Example products
Lower end, around ₹622 per kg
Around the median, ₹1,331 per kg
Higher end, around ₹3,843 per kg
What Indian pet food brands also sell
32% of pet food specialists sell pet food and nothing else. The rest carry at least one other line: pet supplies & accessories for 54% of them, vitamins & supplements for 18%.
Examples of what else pet food brands sell
Nootie also sells pet supplies & accessories. Examples:
Skylish also sells vitamins & supplements. Examples:
Muttley Crew also sells biscuits & cookies. Examples:
More data on Indian pet food brands
Geography
Delhi, Mumbai and Bengaluru are home to the most pet food sellers. Tamil Nadu stands out: it has 13.7% of pet food sellers against 6.8% of all stores.
| State | Pet food sellers | % of pet food sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 66 | 21.5% | 17.7% |
| Tamil Nadu | 42 | 13.7% | 6.8% |
| Delhi | 41 | 13.4% | 13.9% |
| Karnataka | 37 | 12.1% | 7.9% |
| Uttar Pradesh | 27 | 8.8% | 9% |
| Haryana | 25 | 8.1% | 6.9% |
| Telangana | 21 | 6.8% | 3.4% |
| Gujarat | 9 | 2.9% | 10% |
Cash on delivery
39.5% of pet food sellers offer cash on delivery (always or with conditions), against 40.6% of all stores. Among pet food specialists it is 38.1%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Zigly | Yes | If paid via Cash on Delivery (COD), refunds will be issued via bank transfer or digital wallet, after you provide valid bank details. | zigly.com/pages/cancellation-and-return-replacement-policy |
| Goofy Tails | Yes | COD, Return and Refund Policy | goofytails.com/products/goofy-tails-active-dental-sticks-dog-treats-non-vegetarian-dental-sticks-for-dogs-carrot-yam-220g |
| Tilting Heads | Yes | You will be able to see the COD option during checkout if it is available for your location. | tiltingheads.com/pages/contact |
| Nuts over Mutts | Conditional | COD available on orders above Rs. 750 | nutsovermutts.com |
| Carniwel | Conditional | COD available on orders over ₹499 | carniwel.com |
| FishyKart | Conditional | Pay for shipping Charges and Make your Order as Complete COD ( Rs. 100 extra on your bill amount to collet cod ) | fishykart.in/pages/cash-on-delivery |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among pet food sellers, with the same figure for all stores.
| App | Pet food sellers | % of pet food sellers | % of all stores |
|---|---|---|---|
| Judge.me | 165 | 51.9% | 45.7% |
| Shiprocket | 87 | 27.4% | 23.5% |
| Instafeed | 57 | 17.9% | 17.7% |
| Microsoft Clarity | 46 | 14.5% | 12% |
| Avada SEO | 29 | 9.1% | 4.1% |
| GoKwik | 27 | 8.5% | 10.4% |
| PageFly | 24 | 7.5% | 3.6% |
| Shiprocket Checkout (Fastrr) | 23 | 7.2% | 9.6% |
| Razorpay Magic Checkout | 21 | 6.6% | 6.1% |
| Smile.io | 21 | 6.6% | 1.6% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these pet food brands.
The biggest pet food ranges belong to Angel Paws (379 products), Rufftail (336 products) and Fiscalini (171 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling pet food" if its catalogue lists at least three live pet food products, or a pet food collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 22 October 2026. All of the data in this report is accessible via Merchant Data's API or web UI, learn more here.