The D2C Mattress Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 72,203 total live D2C Shopify stores operating in India. We found 231 stores that sell mattresses in some capacity, and 3,540 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from Merchant Data. You can use its API or web UI to get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: November 2026.
D2C mattresses market overview
1 in every 313 Indian D2C stores on Shopify sells mattresses: 231 stores, 0.3% of the 72,203 we track. 84 of them (36%) are mattresses specialists, where mattresses is the largest product line or at least a quarter of the range. The other 147 sell mattresses next to something else, most often bedsheets & bedding (38), sofas (16), cushions & covers (16), tables (14).
The 37 specialist brands with measurable branded demand draw 562,879 branded searches a month between them, and the top 10 take 96% of that.
Activity in the last 90 days
Mattress specialists listed 1,898 new products in the 90 days running up to this article's last update (22 October 2026). Any specialist mattresses brand that launched something new, on average, added 51 products.
Examples of brands recently adding new products
Sleepyhead listed 10 new mattresses products in the last 180 days. Examples:
Nilkamal Furniture listed 20 new mattresses products in the last 180 days. Examples:
Springfit listed 12 new mattresses products in the last 180 days. Examples:
Top D2C brands selling mattresses in India
The ten most searched-for mattresses specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Emma | Hyderabad | 124,880 | 14 |
| 2 | The Sleep Company | Mumbai | 123,760 | |
| 3 | SleepwellBrands like Sleepwell → | Greater Noida | 87,173 | 45 |
| 4 | SleepycatBrands like Sleepycat → | Rewari | 65,893 | 34 |
| 5 | DuroflexBrands like Duroflex → | Bengaluru | 46,013 | 50 |
| 6 | SleepyheadBrands like Sleepyhead → | Bengaluru | 39,106 | 43 |
| 7 | KurlonBrands like Kurlon → | Mumbai | 17,546 | 38 |
| 8 | Nilkamal Furniture | Mumbai | 16,800 | 45 |
| 9 | Sunday | Bengaluru | 10,173 | 30 |
| 10 | Nilkamal Sleep | Mumbai | 7,186 | 31 |
Mattress pricing in D2C India
The median price of mattresses is ₹11,148 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹6,560 and ₹17,730.
Price by kind of mattresses
| Kind | Stores | Median price |
|---|---|---|
| Orthopaedic | 31 | ₹12,168 |
| Memory foam | 28 | ₹12,265 |
| Latex | 23 | ₹22,575 |
| Spring | 18 | ₹13,382 |
Example products
Lower end, around ₹3,523
Around the median, ₹11,148
Higher end, around ₹25,606
What Indian mattresses brands also sell
29% of mattresses specialists sell mattresses and nothing else. The rest carry at least one other line: cushions & covers for 58% of them, bedsheets & bedding for 25%.
Examples of what else mattresses brands sell
The Sleep Company also sells cushions & covers. Examples:
Sleepycat also sells bedsheets & bedding. Examples:
More data on Indian mattresses brands
Geography
Bengaluru, Delhi and Mumbai are home to the most mattresses sellers. Haryana stands out: it has 12.7% of mattresses sellers against 6.9% of all stores.
| State | Mattress sellers | % of mattresses sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 35 | 15.3% | 17.7% |
| Haryana | 29 | 12.7% | 6.9% |
| Delhi | 25 | 10.9% | 13.9% |
| Uttar Pradesh | 22 | 9.6% | 9% |
| Karnataka | 22 | 9.6% | 7.9% |
| Tamil Nadu | 20 | 8.7% | 6.8% |
| Rajasthan | 19 | 8.3% | 6.5% |
| Kerala | 11 | 4.8% | 3.7% |
Cash on delivery
35.9% of mattresses sellers offer cash on delivery (always or with conditions), against 40.6% of all stores. Among mattresses specialists it is 25%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Haus & Kinder | Yes | We Offer Flexible payment options like Cash on Delivery or Pre - Payment with Credit Cards, Debit Cards, Mobile Wallets or NetBanking. | hausandkinder.com/pages/shipping-delivery |
| Linenwalas | Yes | All payments that you make for Products on the Platform, are through cash on delivery or digital modes of payment upon delivery or in advance while placing your order, as the case may be. | linenwalas.com/pages/terms-condition |
| Razzai World | Yes | We accept all major credit cards, PayPal, COD and other secure payment methods available at checkout. | razzaiworld.com |
| The White Willow | Conditional | Cash on Delivery Available for Orders Below Rs. 1500 | thewhitewillow.in/policies/contact-information |
| Lukzer | Conditional | COD is available for selected serviceable pin codes and may depend on product type, location and courier availability. | lukzer.com/pages/faq |
| Weave & Decor | Conditional | We accept all major payment methods — UPI (Google Pay, PhonePe, Paytm), Credit & Debit Cards, Net Banking, leading e-Wallets, and Cash on Delivery (COD) . | weaveanddecor.com/pages/faq |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among mattresses sellers, with the same figure for all stores.
| App | Mattress sellers | % of mattresses sellers | % of all stores |
|---|---|---|---|
| Judge.me | 119 | 51.5% | 45.7% |
| GoKwik | 45 | 19.5% | 10.4% |
| Microsoft Clarity | 38 | 16.5% | 12% |
| Shiprocket | 37 | 16% | 23.5% |
| Instafeed | 32 | 13.9% | 17.7% |
| Hulk Forms | 26 | 11.3% | 2.3% |
| Avada SEO | 22 | 9.5% | 4.1% |
| Snapmint | 20 | 8.7% | 1.4% |
| SendWILL | 18 | 7.8% | 4.7% |
| Klaviyo | 16 | 6.9% | 4.3% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these mattresses brands.
The biggest mattresses ranges belong to Cozy Cub (1157 products), My Bedroom (225 products) and GaddaCo (142 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling mattresses" if its catalogue lists at least three live mattresses products, or a mattresses collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 22 October 2026. All of the data in this report is accessible via Merchant Data's API or web UI, learn more here.