The D2C Mattress Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 243 stores that sell mattresses in some capacity, and 3,497 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C mattresses market overview
1 in every 289 Indian D2C stores on Shopify sells mattresses: 243 stores, 0.3% of the 70,164 whose catalogues we read. 87 of them (36%) are mattresses specialists, where mattresses is the largest product line or at least a quarter of the range. The other 156 sell mattresses next to something else, most often bedsheets & bedding (37), tables (16), cushions & covers (16), sofas (16).
The 41 specialist brands with measurable branded demand draw 458,907 branded searches a month between them, and the top 10 take 94% of that.
Activity in the last 90 days
Mattress specialists listed 1,688 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist mattresses brand that launched something new, on average, added 51 products.
Examples of brands recently adding new products
Sleepyhead listed 11 new mattresses products in the last 180 days. Examples:
Kurlon listed 5 new mattresses products in the last 180 days. Examples:
Nilkamal Furniture listed 20 new mattresses products in the last 180 days. Examples:
Top D2C brands selling mattresses in India
The ten most searched-for mattresses specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Emma | Hyderabad | 114,520 | 14 |
| 2 | The Sleep Company | Mumbai | 109,200 | 47 |
| 3 | Sleepycat | Rewari | 65,986 | 34 |
| 4 | Sleepyhead | Bengaluru | 40,226 | 43 |
| 5 | Duroflex | Bengaluru | 36,773 | 50 |
| 6 | Kurlon | Mumbai | 17,360 | 38 |
| 7 | Nilkamal Furniture | Mumbai | 16,520 | 45 |
| 8 | Usha | Meerut | 14,373 | 6 |
| 9 | Sunday | Bengaluru | 8,866 | 30 |
| 10 | Springtek | Bareilly | 5,693 | 17 |
Mattress pricing in D2C India
The median price of mattresses is ₹11,376 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹6,622 and ₹16,687.
Price by kind of mattresses
| Kind | Stores | Median price |
|---|---|---|
| Orthopaedic | 38 | ₹12,076 |
| Memory foam | 33 | ₹13,040 |
| Latex | 26 | ₹21,138 |
| Spring | 26 | ₹14,162 |
Example products
Lower end, around ₹3,786
Around the median, ₹11,376
What Indian mattresses brands also sell
31% of mattresses specialists sell mattresses and nothing else. The rest carry at least one other line: cushions & covers for 56% of them, bedsheets & bedding for 26%.
Examples of what else mattresses brands sell
The Sleep Company also sells cushions & covers. Examples:
Sleepycat also sells bedsheets & bedding. Examples:
More data on Indian mattresses brands
Geography
Bengaluru, Mumbai and Delhi are home to the most mattresses sellers. Haryana stands out: it has 12.9% of mattresses sellers against 7% of all stores.
| State | Mattress sellers | % of mattresses sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 37 | 15.4% | 17.5% |
| Haryana | 31 | 12.9% | 7% |
| Delhi | 25 | 10.4% | 13.8% |
| Tamil Nadu | 23 | 9.5% | 6.6% |
| Karnataka | 22 | 9.1% | 7.9% |
| Uttar Pradesh | 21 | 8.7% | 9.2% |
| Rajasthan | 20 | 8.3% | 6.5% |
| Kerala | 12 | 5% | 3.8% |
Cash on delivery
33.3% of mattresses sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among mattresses specialists it is 24.1%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Haus & Kinder | Yes | We Offer Flexible payment options like Cash on Delivery or Pre - Payment with Credit Cards, Debit Cards, Mobile Wallets or NetBanking. | /pages/shipping-delivery |
| Love For White | Yes | Yes we have a cash on delivery option. | /pages/shipping-and-delivery |
| Linenwalas | Yes | All payments that you make for Products on the Platform, are through cash on delivery or digital modes of payment upon delivery or in advance while placing your order, as the case may be. | /pages/terms-condition |
| The White Willow | Conditional | Cash on Delivery Available for Orders Below Rs. 1500 | /policies/contact-information |
| Universal Mattresses | Conditional | …we provide credit/debit cards, UPI, net banking, EMI plans, cash on delivery in a few chosen pin codes as several payment alternatives. | / |
| SHAKSHI COIR PRODUCTS PRIVATE LIMITED | Conditional | …(Visa, MasterCard, RuPay), UPI (GPay, PhonePe, Paytm), net banking, and Cash on Delivery (COD) in select areas. | /pages/faq |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among mattresses sellers, with the same figure for all stores.
| App | Mattress sellers | % of mattresses sellers | % of all stores |
|---|---|---|---|
| Judge.me | 123 | 50.6% | 46.1% |
| GoKwik | 44 | 18.1% | 10.3% |
| Microsoft Clarity | 40 | 16.5% | 11.7% |
| Shiprocket | 35 | 14.4% | 23.7% |
| Instafeed | 31 | 12.8% | 17.6% |
| Hulk Forms | 27 | 11.1% | 2.3% |
| Snapmint | 22 | 9.1% | 1.4% |
| Avada SEO | 21 | 8.6% | 4.2% |
| SendWILL | 17 | 7% | 4.7% |
| Klaviyo | 17 | 7% | 4.3% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these mattresses brands.
The biggest mattresses ranges belong to Cozy Cub (1157 products), Fabmart (194 products) and relaxwell (85 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling mattresses" if its catalogue lists at least three live mattresses products, or a mattresses collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.