The D2C Jeans Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 72,203 total live D2C Shopify stores operating in India. We found 1,220 stores that sell jeans in some capacity, and 66,356 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from Merchant Data. You can use its API or web UI to get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: November 2026.
D2C jeans market overview
1 in every 59 Indian D2C stores on Shopify sells jeans: 1,220 stores, 1.7% of the 72,203 we track. 217 of them (18%) are jeans specialists, where jeans is the largest product line or at least a quarter of the range. The other 1,003 sell jeans next to something else, most often shirts (200), t-shirts (157), dresses (137), tops (134).
The 73 specialist brands with measurable branded demand draw 426,413 branded searches a month between them, and the top 10 take 90% of that.
Activity in the last 90 days
Jeans specialists listed 10,943 new products in the 90 days running up to this article's last update (22 October 2026). Any specialist jeans brand that launched something new, on average, added 104 products.
Examples of brands recently adding new products
Offduty listed 101 new jeans products in the last 90 days. Examples:
Freakins listed 30 new jeans products in the last 90 days. Examples:
Spykar listed 312 new jeans products in the last 90 days. Examples:
Top D2C brands selling jeans in India
The ten most searched-for jeans specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | OffdutyBrands like Offduty → | Mumbai | 171,546 | 19 |
| 2 | FreakinsBrands like Freakins → | Mumbai | 76,346 | 39 |
| 3 | Urbano FashionBrands like Urbano Fashion → | Hyderabad | 64,773 | 26 |
| 4 | SpykarBrands like Spykar → | Mumbai | 25,946 | 34 |
| 5 | Toffle | Delhi | 10,826 | 7 |
| 6 | Killer Jeans | Mumbai | 10,733 | 27 |
| 7 | Stylish WardrobeBrands like Stylish Wardrobe → | Nagpur | 6,626 | 35 |
| 8 | Kraus Jeans | Mira Bhayandar | 6,533 | 28 |
| 9 | LoveGen | Gurugram | 5,506 | 4 |
| 10 | Rookies | Mumbai | 4,386 | 16 |
Jeans pricing in D2C India
The median price of jeans is ₹1,699 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹1,199 and ₹2,757.
Brands that sell jeans by price: under ₹1,000.
Price by kind of jeans
| Kind | Stores | Median price |
|---|---|---|
| Wide leg and baggy | 198 | ₹1,599 |
| Straight fit | 189 | ₹1,619 |
| Slim fit | 126 | ₹1,596 |
| Bootcut and flared | 113 | ₹1,745 |
| Men's | 107 | ₹1,499 |
| Skinny | 74 | ₹1,412 |
| Women's | 67 | ₹1,395 |
Example products
Lower end, around ₹899
Around the median, ₹1,699
![BBC ASTRONAUT EMBROIDERED JEANS [40-36]](https://cdn.shopify.com/s/files/1/0782/4251/3174/files/F8AAD554-109B-4BCB-868A-720D141C83C7.png?v=1764078231)
What Indian jeans brands also sell
10% of jeans specialists sell jeans and nothing else. The rest carry at least one other line: shirts for 54% of them, tops for 46%.
Examples of what else jeans brands sell
Levis also sells shirts. Examples:
Offduty also sells tops. Examples:
Urbano Fashion also sells trousers & pants. Examples:
More data on Indian jeans brands
Geography
Delhi, Mumbai and Bengaluru are home to the most jeans sellers. Karnataka stands out: it has 11% of jeans sellers against 7.9% of all stores.
| State | Jeans sellers | % of jeans sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 257 | 21.3% | 17.7% |
| Delhi | 209 | 17.3% | 13.9% |
| Karnataka | 133 | 11% | 7.9% |
| Gujarat | 110 | 9.1% | 10% |
| Haryana | 101 | 8.4% | 6.9% |
| Uttar Pradesh | 97 | 8% | 9% |
| Tamil Nadu | 59 | 4.9% | 6.8% |
| Rajasthan | 50 | 4.1% | 6.5% |
Cash on delivery
54.9% of jeans sellers offer cash on delivery (always or with conditions), against 40.6% of all stores. Among jeans specialists it is 48.8%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Freakins | Yes | ➔ COD refunds will be given as gift cards only. | freakins.com/pages/return-exchange-policy |
| Stylish Wardrobe | Yes | If you choose to place an order through Cash on Delivery, we kindly request you to confirm your order once again through WhatsApp/Call. | stylishwodrobe.com/pages/shipping-policy |
| Numero Uno | Yes | Cash On Delivery: We accept cash on delivery. | numerounojeanswear.com/pages/return-exchange-policy |
| Offduty | Conditional | For Cash on Delivery (COD) orders, the order is confirmed at the time of placement. | offduty.in/policies/shipping-policy |
| Toffle | Conditional | In case of partial COD orders, if package is not received by you, the partial payment done online is non-refundable. | toffle.in/pages/returns-exchange |
| LoveGen | Conditional | Cash on Delivery (COD) & Partial Payment orders will be refunded via credit note , valid for 6 months from the date of issue. | lovegen.com/pages/returns-exchange |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among jeans sellers, with the same figure for all stores.
| App | Jeans sellers | % of jeans sellers | % of all stores |
|---|---|---|---|
| Judge.me | 546 | 44.9% | 45.7% |
| Shiprocket | 381 | 31.3% | 23.5% |
| Instafeed | 276 | 22.7% | 17.7% |
| GoKwik | 247 | 20.3% | 10.4% |
| Microsoft Clarity | 193 | 15.9% | 12% |
| Kiwi Size Chart | 161 | 13.2% | 2.9% |
| Shiprocket Checkout (Fastrr) | 158 | 13% | 9.6% |
| Return Prime | 140 | 11.5% | 1.6% |
| Razorpay Magic Checkout | 115 | 9.4% | 6.1% |
| Wigzo | 93 | 7.6% | 5% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these jeans brands.
The biggest jeans ranges belong to Levis (3601 products), KOTTY (2275 products) and Kraus Jeans (1777 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling jeans" if its catalogue lists at least three live jeans products, or a jeans collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 22 October 2026. All of the data in this report is accessible via Merchant Data's API or web UI, learn more here.