The D2C Jeans Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 1,109 stores that sell jeans in some capacity, and 66,580 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C jeans market overview
1 in every 63 Indian D2C stores on Shopify sells jeans: 1,109 stores, 1.6% of the 70,164 whose catalogues we read. 209 of them (19%) are jeans specialists, where jeans is the largest product line or at least a quarter of the range. The other 900 sell jeans next to something else, most often shirts (193), t-shirts (150), dresses (138), tops (101).
The 47 specialist brands with measurable branded demand draw 367,248 branded searches a month between them, and the top 10 take 94% of that.
Activity in the last 90 days
Jeans specialists listed 11,010 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist jeans brand that launched something new, on average, added 88 products.
Examples of brands recently adding new products
Offduty listed 118 new jeans products in the last 90 days. Examples:
Freakins listed 30 new jeans products in the last 90 days. Examples:
Urbano Fashion listed 50 new jeans products in the last 90 days. Examples:
Top D2C brands selling jeans in India
The ten most searched-for jeans specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Offduty | Mumbai | 137,853 | 19 |
| 2 | Freakins | Mumbai | 89,413 | 39 |
| 3 | Urbano Fashion | Hyderabad | 55,813 | 26 |
| 4 | Spykar | Mumbai | 26,320 | 34 |
| 5 | Toffle | Delhi | 11,573 | 7 |
| 6 | Balloon Clothing | Udaipur | 6,906 | 0 |
| 7 | Kraus Jeans | Mira Bhayandar | 5,506 | 28 |
| 8 | Rookies | Mumbai | 4,106 | 16 |
| 9 | B5IVE | Bhiwandi | 3,453 | 32 |
| 10 | LoveGen | Gurugram | 2,893 | 4 |
Jeans pricing in D2C India
The median price of jeans is ₹1,749 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹1,199 and ₹2,754.
Price by kind of jeans
| Kind | Stores | Median price |
|---|---|---|
| Wide leg and baggy | 270 | ₹1,599 |
| Straight fit | 242 | ₹1,600 |
| Slim fit | 165 | ₹1,624 |
| Bootcut and flared | 146 | ₹1,699 |
| Men's | 133 | ₹1,523 |
| Skinny | 97 | ₹1,399 |
| Women's | 87 | ₹1,349 |
Example products
Lower end, around ₹799
Around the median, ₹1,749
![BBC ASTRONAUT EMBROIDERED JEANS [40-36]](https://cdn.shopify.com/s/files/1/0782/4251/3174/files/F8AAD554-109B-4BCB-868A-720D141C83C7.png?v=1764078231)
What Indian jeans brands also sell
12% of jeans specialists sell jeans and nothing else. The rest carry at least one other line: trousers & pants for 50% of them, shirts for 46%.
Examples of what else jeans brands sell
Levis also sells trousers & pants. Examples:
Offduty also sells shirts. Examples:
Urbano Fashion also sells t-shirts. Examples:
More data on Indian jeans brands
Geography
Delhi, Mumbai and Bengaluru are home to the most jeans sellers. Karnataka stands out: it has 11.1% of jeans sellers against 7.9% of all stores.
| State | Jeans sellers | % of jeans sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 223 | 20.4% | 17.5% |
| Delhi | 200 | 18.3% | 13.8% |
| Karnataka | 121 | 11.1% | 7.9% |
| Gujarat | 99 | 9% | 9.9% |
| Uttar Pradesh | 92 | 8.4% | 9.2% |
| Haryana | 88 | 8% | 7% |
| Tamil Nadu | 55 | 5% | 6.6% |
| Rajasthan | 49 | 4.5% | 6.5% |
Cash on delivery
54.4% of jeans sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among jeans specialists it is 56.5%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Freakins | Yes | ➔ COD refunds will be given as gift cards only. | /pages/return-exchange-policy |
| Balloon Clothing | Yes | Placing your Cash on delivery order for … | /pages/shipping-policy |
| AD by Arvind | Yes | Cash on Delivery (available only within India, payment made at delivery) | /pages/terms-of-use |
| Offduty | Conditional | For Cash on Delivery (COD) orders, the order is confirmed at the time of placement. | /policies/shipping-policy |
| B5IVE | Conditional | Refunds for prepaid orders are processed within 7–10 business days after inspection, while COD refunds are completed via bank transfer or UPI. | /products/raw-deep-blue-indigo-cargo-mens-mens-straight-fit-jeans |
| LoveGen | Conditional | Cash on Delivery (COD) & Partial Payment orders will be refunded via credit note , valid for 6 months from the date of issue. | /pages/returns-exchange |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among jeans sellers, with the same figure for all stores.
| App | Jeans sellers | % of jeans sellers | % of all stores |
|---|---|---|---|
| Judge.me | 508 | 45.9% | 46.1% |
| Shiprocket | 368 | 33.2% | 23.7% |
| Instafeed | 260 | 23.5% | 17.6% |
| GoKwik | 228 | 20.6% | 10.3% |
| Microsoft Clarity | 179 | 16.2% | 11.7% |
| Kiwi Size Chart | 147 | 13.3% | 2.8% |
| Shiprocket Checkout (Fastrr) | 146 | 13.2% | 9.5% |
| Return Prime | 135 | 12.2% | 1.6% |
| Razorpay Magic Checkout | 112 | 10.1% | 6% |
| Wigzo | 87 | 7.9% | 5.1% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these jeans brands.
The biggest jeans ranges belong to Levis (4352 products), Kraus Jeans (1905 products) and Urbano Fashion (1216 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling jeans" if its catalogue lists at least three live jeans products, or a jeans collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.