The D2C Honey Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 72,203 total live D2C Shopify stores operating in India. We found 391 stores that sell honey in some capacity, and 2,841 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from Merchant Data. You can use its API or web UI to get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: October 2026.
D2C honey market overview
1 in every 185 Indian D2C stores on Shopify sells honey: 391 stores, 0.5% of the 72,203 we track. 120 of them (31%) are honey specialists, where honey is the largest product line or at least a quarter of the range. The other 271 sell honey next to something else, most often grocery & staples (63), spices & masalas (20), snacks (18), vitamins & supplements (15).
The 42 specialist brands with measurable branded demand draw 52,810 branded searches a month between them, and the top 10 take 87% of that.
Activity in the last 90 days
Honey specialists listed 305 new products in the 90 days running up to this article's last update (22 October 2026). Any specialist honey brand that launched something new, on average, added 5 products.
Examples of brands recently adding new products
Indigenous Honey listed 5 new honey products in the last 180 days. Examples:
Wild Honey Hunters listed 31 new honey products in the last 180 days. Examples:
Bharat Bee listed 6 new honey products in the last 180 days. Examples:
Top D2C brands selling honey in India
The ten most searched-for honey specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Akshayakalpa | Tiptur | 22,026 | 37 |
| 2 | LOVE OF INDIA | Faridabad | 5,040 | 6 |
| 3 | Badri | Almora | 4,853 | 1 |
| 4 | HoneyVeda | Ahmedabad | 3,546 | 2 |
| 5 | uttaransh | Dehradun | 3,173 | 0 |
| 6 | Indigenous Honey | Veraval | 2,706 | 6 |
| 7 | The Divine Foods | Salem | 1,400 | 16 |
| 8 | Pahadi Amrut | Jammu | 1,213 | 14 |
| 9 | HoneyTwigs | Delhi | 1,120 | 9 |
| 10 | Dadev Honey | Karnal | 653 | 1 |
Honey pricing in D2C India
The median price of honey is ₹435 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹320 and ₹600.
Price per 100 g
Where the store gives a pack weight (69% of products), the median price is ₹98 per 100 g, or about ₹489 for a 500 g jar. Half of stores' medians sit between ₹74 and ₹140 per 100 g.
Price by kind of honey
| Kind | Stores | Median price | Median price per 100 g |
|---|---|---|---|
| Single-origin florals | 70 | ₹418 | ₹98 |
| Raw and unprocessed | 60 | ₹450 | ₹96 |
| Multiflora | 35 | ₹624 | ₹98 |
| Infused and flavoured | 21 | ₹410 | ₹95 |
Example products
Lower end, around ₹57 per 100 g
Around the median, ₹98 per 100 g
Higher end, around ₹174 per 100 g
What Indian honey brands also sell
38% of honey specialists sell honey and nothing else. The rest carry at least one other line: spices & masalas for 19% of them, grocery & staples for 18%.
Examples of what else honey brands sell
LOVE OF INDIA also sells spices & masalas. Examples:
uttaransh also sells grocery & staples. Examples:
Suvo also sells vitamins & supplements. Examples:
More data on Indian honey brands
Geography
Delhi, Bengaluru and Mumbai are home to the most honey sellers. Tamil Nadu stands out: it has 12.2% of honey sellers against 6.8% of all stores.
| State | Honey sellers | % of honey sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 50 | 13.3% | 17.7% |
| Tamil Nadu | 46 | 12.2% | 6.8% |
| Uttar Pradesh | 34 | 9% | 9% |
| Delhi | 32 | 8.5% | 13.9% |
| Haryana | 30 | 8% | 6.9% |
| Karnataka | 29 | 7.7% | 7.9% |
| Gujarat | 25 | 6.6% | 10% |
| Telangana | 20 | 5.3% | 3.4% |
Cash on delivery
37.3% of honey sellers offer cash on delivery (always or with conditions), against 40.6% of all stores. Among honey specialists it is 41.7%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| KIWI Kisan Window | Yes | We also offer Cash on Delivery (COD) as a payment option . | kiwikisanwindow.com/pages/faq |
| Nutty Yogi | Yes | If you paid by Cash (Cash On Delivery), we will courier the refund cheque to you within three working days of the approval of your return. | nuttyyogi.com/pages/returns-and-refund |
| Gavyamart | Yes | You can simply select the Cash On Delivery option while checking out at the Shipping Method page and Payment Method. | gavyamart.in/pages/shipping-policy |
| LOVE OF INDIA | Conditional | COD/Partial COD available on all Products | loveofindia.com |
| HoneyTwigs | Conditional | We also accept Cash On Delivery now. | honeytwigs.co/pages/shipping-delivery |
| Zandu | Conditional | Cash on Delivery (COD) will be available only for select users, based on eligibility criteria determined at our discretion. | zanducare.com/pages/shipping-policy |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among honey sellers, with the same figure for all stores.
| App | Honey sellers | % of honey sellers | % of all stores |
|---|---|---|---|
| Judge.me | 234 | 60% | 45.7% |
| Shiprocket | 102 | 26.2% | 23.5% |
| Instafeed | 72 | 18.5% | 17.7% |
| GoKwik | 60 | 15.4% | 10.4% |
| Microsoft Clarity | 60 | 15.4% | 12% |
| Shiprocket Checkout (Fastrr) | 33 | 8.5% | 9.6% |
| Klaviyo | 26 | 6.7% | 4.3% |
| Smile.io | 24 | 6.2% | 1.6% |
| Razorpay Magic Checkout | 24 | 6.2% | 6.1% |
| PageFly | 23 | 5.9% | 3.6% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these honey brands.
The biggest honey ranges belong to Nature's Shadow (147 products), Shiva Organic (52 products) and Honey and Spice (51 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling honey" if its catalogue lists at least three live honey products, or a honey collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 22 October 2026. All of the data in this report is accessible via Merchant Data's API or web UI, learn more here.