The D2C Handbags Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 1,791 stores that sell handbags in some capacity, and 107,773 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C handbags market overview
1 in every 39 Indian D2C stores on Shopify sells handbags: 1,791 stores, 2.6% of the 70,164 whose catalogues we read. 676 of them (38%) are handbags specialists, where handbags is the largest product line or at least a quarter of the range. The other 1,115 sell handbags next to something else, most often sarees (113), dresses (93), kurta sets (82), backpacks & laptop bags (65).
The 182 specialist brands with measurable branded demand draw 322,406 branded searches a month between them, and the top 10 take 68% of that.
Activity in the last 90 days
Handbags specialists listed 45,929 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist handbags brand that launched something new, on average, added 110 products.
Examples of brands recently adding new products
Zouk listed 340 new handbags products in the last 90 days. Examples:
Miraggio listed 68 new handbags products in the last 90 days. Examples:
Hidesign listed 38 new handbags products in the last 90 days. Examples:
Top D2C brands selling handbags in India
The ten most searched-for handbags specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Zouk | Bhiwandi | 65,520 | 42 |
| 2 | Miraggio | Gurugram | 48,533 | 44 |
| 3 | Hidesign | Puducherry | 30,613 | 36 |
| 4 | Nappa Dori | Delhi | 26,506 | 39 |
| 5 | Lino Perros | Gurugram | 10,920 | 22 |
| 6 | Vipul Shah | Udaipur | 9,333 | 8 |
| 7 | AAPAR | Kolkata | 8,960 | 0 |
| 8 | Caprese Bags | Mumbai | 8,213 | 36 |
| 9 | Sanskriti | Noida | 6,160 | 10 |
| 10 | CarryPro | Noida | 5,786 | 10 |
Handbags pricing in D2C India
The median price of handbags is ₹2,249 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹1,250 and ₹4,549.
Price by kind of handbags
| Kind | Stores | Median price |
|---|---|---|
| Slings and crossbody | 412 | ₹1,799 |
| Totes | 214 | ₹2,499 |
| Shoulder bags | 196 | ₹2,812 |
| Clutches | 194 | ₹2,499 |
| Potlis and ethnic | 120 | ₹2,424 |
| Satchels and top-handle | 114 | ₹3,317 |
| Leather | 110 | ₹3,159 |
| Vegan and jute | 40 | ₹2,767 |
Example products
Lower end, around ₹749
Around the median, ₹2,249
What Indian handbags brands also sell
16% of handbags specialists sell handbags and nothing else. The rest carry at least one other line: tote bags for 53% of them, backpacks & laptop bags for 40%.
Examples of what else handbags brands sell
Zouk also sells tote bags. Examples:
Miraggio also sells backpacks & laptop bags. Examples:
More data on Indian handbags brands
Geography
Delhi, Mumbai and Gurugram are home to the most handbags sellers. West Bengal stands out: it has 5.4% of handbags sellers against 3.1% of all stores.
| State | Handbags sellers | % of handbags sellers | % of all stores |
|---|---|---|---|
| Delhi | 349 | 19.8% | 13.8% |
| Maharashtra | 322 | 18.2% | 17.5% |
| Uttar Pradesh | 194 | 11% | 9.2% |
| Rajasthan | 152 | 8.6% | 6.5% |
| Haryana | 142 | 8% | 7% |
| Gujarat | 130 | 7.4% | 9.9% |
| West Bengal | 96 | 5.4% | 3.1% |
| Karnataka | 85 | 4.8% | 7.9% |
Cash on delivery
45.4% of handbags sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among handbags specialists it is 44.1%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Zouk | Yes | Note: If you placed a COD order, there will be a verification call which is mandatory to complete, to process the order. | /pages/order-delivery |
| AAPAR | Yes | Cash on Delivery Available! | /products/ajrakh-ajrakh-squares-regular-backpack |
| Sanskriti | Yes | Free Shipping & COD Available | / |
| Artklim | Conditional | COD is not available on customised products & jewellery. | /policies/shipping-policy |
| Olives & Gold | Conditional | A small ₹50 delivery fee applies to COD or order value below ₹999. | /pages/shipping-and-delivery-policy |
| Joon Blu | Conditional | Cash On Delivery (available in selected pin codes). | /pages/shipping-policy |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among handbags sellers, with the same figure for all stores.
| App | Handbags sellers | % of handbags sellers | % of all stores |
|---|---|---|---|
| Judge.me | 865 | 48.4% | 46.1% |
| Instafeed | 457 | 25.5% | 17.6% |
| Shiprocket | 453 | 25.3% | 23.7% |
| Microsoft Clarity | 279 | 15.6% | 11.7% |
| GoKwik | 221 | 12.4% | 10.3% |
| Whatmore | 157 | 8.8% | 4.2% |
| Razorpay Magic Checkout | 149 | 8.3% | 6% |
| Shiprocket Checkout (Fastrr) | 143 | 8% | 9.5% |
| BUCKS Currency | 120 | 6.7% | 2.9% |
| Klaviyo | 116 | 6.5% | 4.3% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these handbags brands.
The biggest handbags ranges belong to VRPS Handicrafts (5448 products), Hidesign (3192 products) and Saumya's Store (2641 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling handbags" if its catalogue lists at least three live handbags products, or a handbags collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.