The D2C Coffee Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 72,203 total live D2C Shopify stores operating in India. We found 522 stores that sell coffee in some capacity, and 7,436 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from Merchant Data. You can use its API or web UI to get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: November 2026.
D2C coffee market overview
1 in every 138 Indian D2C stores on Shopify sells coffee: 522 stores, 0.7% of the 72,203 we track. 282 of them (54%) are coffee specialists, where coffee is the largest product line or at least a quarter of the range. The other 240 sell coffee next to something else, most often tea (32), grocery & staples (28), chocolate (16), kitchen appliances (14).
The 145 specialist brands with measurable branded demand draw 266,600 branded searches a month between them, and the top 10 take 60% of that.
Activity in the last 90 days
Coffee specialists listed 1,150 new products in the 90 days running up to this article's last update (22 October 2026). Any specialist coffee brand that launched something new, on average, added 8 products.
Examples of brands recently adding new products
Continental Coffee listed 4 new coffee products in the last 90 days. Examples:
Coffeeza listed 7 new coffee products in the last 90 days. Examples:
Sip Magic listed 4 new coffee products in the last 90 days. Examples:
Top D2C brands selling coffee in India
The ten most searched-for coffee specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Bevzilla | Gurugram | 31,640 | 15 |
| 2 | ARAKU CoffeeBrands like ARAKU Coffee → | Bengaluru | 26,226 | 35 |
| 3 | Rage CoffeeBrands like Rage Coffee → | Delhi | 23,706 | 31 |
| 4 | Continental CoffeeBrands like Continental Coffee → | Hyderabad | 21,373 | 18 |
| 5 | Sleepy Owl CoffeeBrands like Sleepy Owl Coffee → | Delhi | 15,306 | 43 |
| 6 | Toffee Coffee RoastersBrands like Toffee Coffee Roasters → | Bengaluru | 13,160 | 12 |
| 7 | Blue Tokai Coffee RoastersBrands like Blue Tokai Coffee Roasters → | Gurugram | 13,160 | 54 |
| 8 | abcoffee | Mumbai | 5,133 | 28 |
| 9 | Caramelly | Gurugram | 5,040 | 23 |
| 10 | Aramse | Bengaluru | 4,946 | 14 |
Coffee pricing in D2C India
The median price of coffee is ₹550 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹359 and ₹800.
Price per 100 g
Where the store gives a pack weight (54% of products), the median price is ₹248 per 100 g, or about ₹621 for a 250 g pack. Half of stores' medians sit between ₹147 and ₹398 per 100 g.
Price by kind of coffee
| Kind | Stores | Median price | Median price per 100 g |
|---|---|---|---|
| Roasted beans and ground coffee | 106 | ₹622 | ₹252 |
| Instant and premixes | 66 | ₹432 | ₹306 |
| Filter coffee (with or without chicory) | 46 | ₹321 | ₹126 |
| Drip and brew bags | 19 | ₹500 | ₹300 |
| Capsules and pods | 15 | ₹825 | |
| Cold brew | 15 | ₹650 |
Example products
Lower end, around ₹86 per 100 g
Around the median, ₹248 per 100 g
What Indian coffee brands also sell
58% of coffee specialists sell coffee and nothing else. The rest carry at least one other line: tea for 12% of them, kitchen appliances for 10%.
Examples of what else coffee brands sell
Panduranga Coffee Works also sells tea. Examples:
Coffeeza also sells kitchen appliances. Examples:
More data on Indian coffee brands
Geography
Delhi, Bengaluru and Mumbai are home to the most coffee sellers. Karnataka stands out: it has 21.1% of coffee sellers against 7.9% of all stores.
| State | Coffee sellers | % of coffee sellers | % of all stores |
|---|---|---|---|
| Karnataka | 104 | 21.1% | 7.9% |
| Maharashtra | 87 | 17.6% | 17.7% |
| Delhi | 80 | 16.2% | 13.9% |
| Tamil Nadu | 37 | 7.5% | 6.8% |
| Haryana | 31 | 6.3% | 6.9% |
| Gujarat | 28 | 5.7% | 10% |
| Uttar Pradesh | 23 | 4.7% | 9% |
| West Bengal | 20 | 4.1% | 3.1% |
Cash on delivery
26.4% of coffee sellers offer cash on delivery (always or with conditions), against 40.6% of all stores. Among coffee specialists it is 18.1%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Country Bean | Yes | We accept Cash on Delivery, Paytm, UPI (Google Pay, PhonePe, BHIM etc.), Net Banking, VISA, MasterCard, Maestro and American Express cards issued by banks in India and abroad. | countrybean.in/pages/faqs-country-bean |
| Bili Hu | Yes | Yes, we do accept cash on delivery. | bilihu.in/pages/faq |
| Chai Point | Yes | If You opted for Cash on Delivery: You will be entitled to cancel the order. | shop.chaipoint.com/pages/terms-conditions |
| Society Tea | Conditional | All COD orders irrespective of their value will be charged at Rs 50/ | societytea.com/pages/shipping-policy |
| VAHDAM | Conditional | A nominal fee of INR 25 will be applied in addition to shipping charges of INR 50 on COD orders up to INR 599 | vahdam.in/pages/shipping-delivery |
| LOVE OF INDIA | Conditional | COD/Partial COD available on all Products | loveofindia.com |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among coffee sellers, with the same figure for all stores.
| App | Coffee sellers | % of coffee sellers | % of all stores |
|---|---|---|---|
| Judge.me | 243 | 46.6% | 45.7% |
| Shiprocket | 146 | 28% | 23.5% |
| Instafeed | 103 | 19.7% | 17.7% |
| Microsoft Clarity | 72 | 13.8% | 12% |
| Klaviyo | 44 | 8.4% | 4.3% |
| GoKwik | 41 | 7.9% | 10.4% |
| Mailchimp | 39 | 7.5% | 3% |
| Hulk Forms | 38 | 7.3% | 2.3% |
| Razorpay Magic Checkout | 35 | 6.7% | 6.1% |
| Smile.io | 35 | 6.7% | 1.6% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these coffee brands.
The biggest coffee ranges belong to Resurgent Agric (762 products), Caffena Coffee (114 products) and CoffeeGo (98 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling coffee" if its catalogue lists at least three live coffee products, or a coffee collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 22 October 2026. All of the data in this report is accessible via Merchant Data's API or web UI, learn more here.