The D2C Coffee Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 527 stores that sell coffee in some capacity, and 6,492 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C coffee market overview
1 in every 133 Indian D2C stores on Shopify sells coffee: 527 stores, 0.8% of the 70,164 whose catalogues we read. 284 of them (54%) are coffee specialists, where coffee is the largest product line or at least a quarter of the range. The other 243 sell coffee next to something else, most often tea (38), grocery & staples (27), chocolate (18), vitamins & supplements (14).
The 132 specialist brands with measurable branded demand draw 255,312 branded searches a month between them, and the top 10 take 61% of that.
Activity in the last 90 days
Coffee specialists listed 1,520 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist coffee brand that launched something new, on average, added 11 products.
Examples of brands recently adding new products
Continental Coffee listed 6 new coffee products in the last 90 days. Examples:
Blue Tokai Coffee Roasters listed 23 new coffee products in the last 90 days. Examples:
ABCoffee listed 25 new coffee products in the last 90 days. Examples:
Top D2C brands selling coffee in India
The ten most searched-for coffee specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Bevzilla | Gurugram | 33,786 | 15 |
| 2 | Rage Coffee | Delhi | 23,146 | 31 |
| 3 | Araku Coffee | Bengaluru | 18,666 | 35 |
| 4 | Continental Coffee | Hyderabad | 18,013 | 18 |
| 5 | Subko | 16,053 | 43 | |
| 6 | Sleepy Owl Coffee | Delhi | 13,253 | 43 |
| 7 | Blue Tokai Coffee Roasters | Gurugram | 12,506 | 54 |
| 8 | Toffee Coffee Roasters | Bengaluru | 10,360 | 12 |
| 9 | Siolim | Indore | 5,973 | 5 |
| 10 | Aramse | Bengaluru | 5,040 | 14 |
Coffee pricing in D2C India
The median price of coffee is ₹550 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹356 and ₹799.
Price per 100 g
Where the store gives a pack weight (53% of products), the median price is ₹230 per 100 g, or about ₹574 for a 250 g pack. Half of stores' medians sit between ₹140 and ₹408 per 100 g.
Price by kind of coffee
| Kind | Stores | Median price | Median price per 100 g |
|---|---|---|---|
| Roasted beans and ground coffee | 141 | ₹650 | ₹250 |
| Instant and premixes | 91 | ₹450 | ₹300 |
| Filter coffee (with or without chicory) | 63 | ₹324 | ₹110 |
| Drip and brew bags | 22 | ₹500 | ₹332 |
| Capsules and pods | 20 | ₹864 | ₹653 |
| Cold brew | 18 | ₹675 |
Example products
Lower end, around ₹85 per 100 g
Around the median, ₹230 per 100 g
Higher end, around ₹694 per 100 g
What Indian coffee brands also sell
54% of coffee specialists sell coffee and nothing else. The rest carry at least one other line: tea for 14% of them, kitchen appliances for 10%.
Examples of what else coffee brands sell
Panduranga Coffee Works also sells tea. Examples:
Coffeeza also sells kitchen appliances. Examples:
More data on Indian coffee brands
Geography
Delhi, Bengaluru and Mumbai are home to the most coffee sellers. Karnataka stands out: it has 20.4% of coffee sellers against 7.9% of all stores.
| State | Coffee sellers | % of coffee sellers | % of all stores |
|---|---|---|---|
| Karnataka | 104 | 20.4% | 7.9% |
| Maharashtra | 89 | 17.5% | 17.5% |
| Delhi | 79 | 15.5% | 13.8% |
| Tamil Nadu | 40 | 7.9% | 6.6% |
| Haryana | 34 | 6.7% | 7% |
| Gujarat | 25 | 4.9% | 9.9% |
| West Bengal | 25 | 4.9% | 3.1% |
| Uttar Pradesh | 21 | 4.1% | 9.2% |
Cash on delivery
25.6% of coffee sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among coffee specialists it is 18.3%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Country Bean | Yes | We accept Cash on Delivery, Paytm, UPI (Google Pay, PhonePe, BHIM etc.), Net Banking, VISA, MasterCard, Maestro and American Express cards issued by banks in India and abroad. | /pages/faqs-country-bean |
| Bili Hu | Yes | Yes, we do accept cash on delivery. | /pages/faq |
| Sindhi Dry Fruits | Yes | UPI Visa Mastercard RuPay PhonePe Google Pay Paytm COD | / |
| Rajnigandha | Conditional | Currently we are offering COD only in select pin codes for COD. | /pages/shipping-policy |
| VAHDAM | Conditional | A nominal fee of INR 25 will be applied in addition to shipping charges of INR 50 on COD orders up to INR 599 | /pages/shipping-delivery |
| LOVE OF INDIA | Conditional | COD/Partial COD available on all Products | / |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among coffee sellers, with the same figure for all stores.
| App | Coffee sellers | % of coffee sellers | % of all stores |
|---|---|---|---|
| Judge.me | 243 | 46.1% | 46.1% |
| Shiprocket | 150 | 28.5% | 23.7% |
| Instafeed | 102 | 19.4% | 17.6% |
| Microsoft Clarity | 65 | 12.3% | 11.7% |
| Klaviyo | 46 | 8.7% | 4.3% |
| GoKwik | 45 | 8.5% | 10.3% |
| Mailchimp | 41 | 7.8% | 3% |
| Hulk Forms | 39 | 7.4% | 2.3% |
| Razorpay Magic Checkout | 36 | 6.8% | 6% |
| Avada SEO | 33 | 6.3% | 4.2% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these coffee brands.
The biggest coffee ranges belong to Go Japanned (205 products), Caffena Coffee (114 products) and CoffeeGo (101 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling coffee" if its catalogue lists at least three live coffee products, or a coffee collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.