The D2C Ayurvedic products Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 1,109 stores that sell ayurvedic products in some capacity, and 90,119 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C ayurvedic products market overview
1 in every 63 Indian D2C stores on Shopify sells ayurvedic products: 1,109 stores, 1.6% of the 70,164 whose catalogues we read. 420 of them (38%) are ayurvedic products specialists, where ayurvedic products is the largest product line or at least a quarter of the range. The other 689 sell ayurvedic products next to something else, most often vitamins & supplements (133), skincare (115), grocery & staples (48), mobile phones & tablets (28).
The 131 specialist brands with measurable branded demand draw 191,103 branded searches a month between them, and the top 10 take 59% of that.
Activity in the last 90 days
Ayurvedic products specialists listed 13,576 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist ayurvedic products brand that launched something new, on average, added 62 products.
Examples of brands recently adding new products
Yuvika Herbs listed 5 new ayurvedic products products in the last 90 days. Examples:
Ayurvidhan listed 46 new ayurvedic products products in the last 90 days. Examples:
SANSU HEALTH CARE listed 5 new ayurvedic products products in the last 90 days. Examples:
Top D2C brands selling ayurvedic products in India
The ten most searched-for ayurvedic products specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Baidyanath | Kolkata | 28,280 | 31 |
| 2 | AADAR | Mumbai | 21,186 | 36 |
| 3 | Kerala Ayurveda | Bengaluru | 13,906 | 52 |
| 4 | Traya Health | Mumbai | 10,453 | 53 |
| 5 | Sri Sri Tattva | Bengaluru | 10,360 | 39 |
| 6 | Planet Ayurveda | Mohali | 7,000 | 57 |
| 7 | Zinda Tilismath | Hyderabad | 5,600 | 9 |
| 8 | Vedpuran Ayurveda | Kurukshetra | 5,506 | 0 |
| 9 | Namhya Foods | Delhi | 5,413 | 38 |
| 10 | Maharishi Ayurveda | Noida | 5,040 |
Ayurvedic products pricing in D2C India
The median price of ayurvedic products is ₹321 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹200 and ₹699.
Price by kind of ayurvedic products
| Kind | Stores | Median price |
|---|---|---|
| Powders | 161 | ₹290 |
| Tablets and capsules | 160 | ₹390 |
| Triphala and digestion | 122 | ₹230 |
| Oils and tailam | 108 | ₹310 |
| Ashwagandha | 66 | ₹278 |
| Hair and skin | 55 | ₹324 |
| Shilajit | 33 | ₹749 |
| Chyawanprash | 20 | ₹418 |
Example products
Lower end, around ₹145
Around the median, ₹321
Higher end, around ₹1,199
What Indian ayurvedic products brands also sell
21% of ayurvedic products specialists sell ayurvedic products and nothing else. The rest carry at least one other line: vitamins & supplements for 55% of them, skincare for 36%.
Examples of what else ayurvedic products brands sell
Baidyanath also sells vitamins & supplements. Examples:
baidyanath also sells skincare. Examples:
Sri Sri Tattva also sells hair care. Examples:
More data on Indian ayurvedic products brands
Geography
Delhi, Mumbai and Hyderabad are home to the most ayurvedic products sellers. Haryana stands out: it has 9.6% of ayurvedic products sellers against 7% of all stores.
| State | Ayurvedic products sellers | % of ayurvedic products sellers | % of all stores |
|---|---|---|---|
| Delhi | 145 | 13.4% | 13.8% |
| Maharashtra | 142 | 13.1% | 17.5% |
| Uttar Pradesh | 112 | 10.3% | 9.2% |
| Haryana | 104 | 9.6% | 7% |
| Gujarat | 103 | 9.5% | 9.9% |
| Tamil Nadu | 73 | 6.7% | 6.6% |
| Rajasthan | 72 | 6.6% | 6.5% |
| Karnataka | 66 | 6.1% | 7.9% |
Cash on delivery
43% of ayurvedic products sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among ayurvedic products specialists it is 41.8%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Zinda Tilismath | Yes | We offer multiple payment options, including secure online payments and cash on delivery. | /pages/contact |
| Vedpuran Ayurveda | Yes | Cash on Delivery Available | / |
| Kairali | Yes | BUY NOW - Cash on Delivery | /policies/shipping-policy |
| Pankajakasthuri | Conditional | Cash on Delivery (COD) is available only for orders above INR 500 | /pages/shipping-policy |
| Just Herbs | Conditional | COD charge starts from ₹35 | / |
| Krishna Ayurveda | Conditional | Cash on delivery is available on all orders. For orders below ₹ 399, a COD fee of ₹ 80 will be added. | /pages/shipping-policy |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among ayurvedic products sellers, with the same figure for all stores.
| App | Ayurvedic products sellers | % of ayurvedic products sellers | % of all stores |
|---|---|---|---|
| Judge.me | 702 | 63.3% | 46.1% |
| Shiprocket | 344 | 31% | 23.7% |
| Instafeed | 166 | 15% | 17.6% |
| GoKwik | 160 | 14.4% | 10.3% |
| Shiprocket Checkout (Fastrr) | 144 | 13% | 9.5% |
| Microsoft Clarity | 129 | 11.6% | 11.7% |
| Wigzo | 86 | 7.8% | 5.1% |
| Avada SEO | 66 | 6% | 4.2% |
| PageFly | 62 | 5.6% | 3.7% |
| Razorpay Magic Checkout | 56 | 5% | 6% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these ayurvedic products brands.
The biggest ayurvedic products ranges belong to Classic Derma (14280 products), Ayush Upchar (12143 products) and The Wholesaler Co (774 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling ayurvedic products" if its catalogue lists at least three live ayurvedic products products, or a ayurvedic products collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.