The D2C Ayurvedic products Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 72,203 total live D2C Shopify stores operating in India. We found 1,033 stores that sell ayurvedic products in some capacity, and 86,440 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from Merchant Data. You can use its API or web UI to get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: November 2026.
D2C ayurvedic products market overview
1 in every 70 Indian D2C stores on Shopify sells ayurvedic products: 1,033 stores, 1.4% of the 72,203 we track. 385 of them (37%) are ayurvedic products specialists, where ayurvedic products is the largest product line or at least a quarter of the range. The other 648 sell ayurvedic products next to something else, most often skincare (103), vitamins & supplements (98), grocery & staples (48), spices & masalas (31).
The 141 specialist brands with measurable branded demand draw 154,888 branded searches a month between them, and the top 10 take 56% of that.
Activity in the last 90 days
Ayurvedic products specialists listed 12,992 new products in the 90 days running up to this article's last update (22 October 2026). Any specialist ayurvedic products brand that launched something new, on average, added 62 products.
Examples of brands recently adding new products
Vaidban listed 6 new ayurvedic products products in the last 180 days. Examples:
TRIPHAL™ listed 4 new ayurvedic products products in the last 180 days. Examples:
Goseva listed 4 new ayurvedic products products in the last 180 days. Examples:
Top D2C brands selling ayurvedic products in India
The ten most searched-for ayurvedic products specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | AADARBrands like AADAR → | Mumbai | 25,386 | 36 |
| 2 | Kerala Ayurveda | Bengaluru | 14,000 | 52 |
| 3 | Traya HealthBrands like Traya Health → | Mumbai | 13,253 | 53 |
| 4 | Vaidban | Chandigarh | 6,720 | 29 |
| 5 | Planet Ayurveda | Mohali | 6,160 | 57 |
| 6 | Maharishi Ayurveda | Noida | 5,786 | |
| 7 | Namhya Foods | Delhi | 5,413 | 38 |
| 8 | AIMIL | Delhi | 3,733 | 14 |
| 9 | TRIPHAL™ | Saharanpur | 3,453 | 17 |
| 10 | Kairali | Delhi | 3,453 | 27 |
Ayurvedic products pricing in D2C India
The median price of ayurvedic products is ₹333 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹200 and ₹705.
Price by kind of ayurvedic products
| Kind | Stores | Median price |
|---|---|---|
| Tablets and capsules | 124 | ₹378 |
| Powders | 115 | ₹281 |
| Triphala and digestion | 89 | ₹238 |
| Oils and tailam | 84 | ₹305 |
| Ashwagandha | 49 | ₹261 |
| Hair and skin | 42 | ₹316 |
| Shilajit | 22 | ₹666 |
| Chyawanprash | 16 | ₹474 |
Example products
Lower end, around ₹148
Around the median, ₹333
What Indian ayurvedic products brands also sell
22% of ayurvedic products specialists sell ayurvedic products and nothing else. The rest carry at least one other line: vitamins & supplements for 44% of them, skincare for 37%.
Examples of what else ayurvedic products brands sell
baidyanath also sells vitamins & supplements. Examples:
Kerala Ayurveda also sells skincare. Examples:
More data on Indian ayurvedic products brands
Geography
Delhi, Mumbai and Hyderabad are home to the most ayurvedic products sellers. Haryana stands out: it has 9.9% of ayurvedic products sellers against 6.9% of all stores.
| State | Ayurvedic products sellers | % of ayurvedic products sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 127 | 12.7% | 17.7% |
| Delhi | 122 | 12.2% | 13.9% |
| Uttar Pradesh | 103 | 10.3% | 9% |
| Haryana | 99 | 9.9% | 6.9% |
| Gujarat | 94 | 9.4% | 10% |
| Tamil Nadu | 78 | 7.8% | 6.8% |
| Rajasthan | 63 | 6.3% | 6.5% |
| Karnataka | 59 | 5.9% | 7.9% |
Cash on delivery
43.9% of ayurvedic products sellers offer cash on delivery (always or with conditions), against 40.6% of all stores. Among ayurvedic products specialists it is 41.6%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Traya Health | Yes | We accept Master Card, Visa, Rupay, Amex, Maestro, Netbanking (All Indian Banks), Freecharge, PayZapp, UPI, Cash On Delivery. | traya.health/pages/faq |
| BBETTER | Yes | Cash on delivery available | bbetter.co/policies/shipping-policy |
| Nveda | Yes | Cash On Delivery (COD) is Available | nveda.in/policies/shipping-policy |
| Ved Sanjeevani | Conditional | 100% Ayurvedic & Chemical-Free · Free Shipping · Cash on Delivery | vedsanjeevani.com |
| Pankajakasthuri | Conditional | Cash on Delivery (COD) is available only for orders above INR 500 | pankajakasthuri.in/pages/shipping-policy |
| Just Herbs | Conditional | COD charge starts from ₹35 | justherbs.in |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among ayurvedic products sellers, with the same figure for all stores.
| App | Ayurvedic products sellers | % of ayurvedic products sellers | % of all stores |
|---|---|---|---|
| Judge.me | 649 | 62.8% | 45.7% |
| Shiprocket | 319 | 30.9% | 23.5% |
| Instafeed | 161 | 15.6% | 17.7% |
| GoKwik | 135 | 13.1% | 10.4% |
| Shiprocket Checkout (Fastrr) | 132 | 12.8% | 9.6% |
| Microsoft Clarity | 126 | 12.2% | 12% |
| Wigzo | 80 | 7.7% | 5% |
| PageFly | 58 | 5.6% | 3.6% |
| Razorpay Magic Checkout | 55 | 5.3% | 6.1% |
| Avada SEO | 55 | 5.3% | 4.1% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these ayurvedic products brands.
The biggest ayurvedic products ranges belong to Himkhand (3814 products), Naattumarundhukadai (1140 products) and Everayu (862 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling ayurvedic products" if its catalogue lists at least three live ayurvedic products products, or a ayurvedic products collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 22 October 2026. All of the data in this report is accessible via Merchant Data's API or web UI, learn more here.