The D2C Athleisure Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 1,938 stores that sell athleisure in some capacity, and 60,368 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C athleisure market overview
1 in every 36 Indian D2C stores on Shopify sells athleisure: 1,938 stores, 2.8% of the 70,164 whose catalogues we read. 352 of them (18%) are athleisure specialists, where athleisure is the largest product line or at least a quarter of the range. The other 1,586 sell athleisure next to something else, most often t-shirts (465), shirts (128), tops (104), dresses (67).
The 77 specialist brands with measurable branded demand draw 78,277 branded searches a month between them, and the top 10 take 52% of that.
Activity in the last 90 days
Athleisure specialists listed 14,954 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist athleisure brand that launched something new, on average, added 75 products.
Examples of brands recently adding new products
Fitkin listed 5 new athleisure products in the last 90 days. Examples:
Alcis Sports listed 15 new athleisure products in the last 90 days. Examples:
Mile Collective listed 11 new athleisure products in the last 90 days. Examples:
Top D2C brands selling athleisure in India
The ten most searched-for athleisure specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Flexnest | Gurugram | 10,453 | 17 |
| 2 | STRCH | Mumbai | 3,920 | |
| 3 | Fitkin | Delhi | 3,733 | 6 |
| 4 | CarbonTree | Kolkata | 3,546 | 14 |
| 5 | Alcis Sports | Noida | 3,360 | 27 |
| 6 | Mile Collective | Gandipet | 3,360 | 11 |
| 7 | Twin Birds | Tiruppur | 3,266 | 8 |
| 8 | Halo Fashionwear | Pudukkottai | 3,080 | 2 |
| 9 | Silvertraq | Mumbai | 2,986 | 25 |
| 10 | Dika Sports | Mumbai | 2,893 | 0 |
Athleisure pricing in D2C India
The median price of athleisure is ₹1,049 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹699 and ₹1,735.
Price by kind of athleisure
| Kind | Stores | Median price |
|---|---|---|
| Joggers and track pants | 555 | ₹1,104 |
| Leggings and tights | 312 | ₹949 |
| T-shirts and tops | 177 | ₹999 |
| Tracksuits and co-ords | 138 | ₹2,070 |
| Sports bras | 116 | ₹1,199 |
| Shorts | 95 | ₹1,299 |
Example products
Lower end, around ₹460
Around the median, ₹1,049
What Indian athleisure brands also sell
10% of athleisure specialists sell athleisure and nothing else. The rest carry at least one other line: lingerie & innerwear for 17% of them, polo shirts for 14%.
Examples of what else athleisure brands sell
SLAY also sells lingerie & innerwear. Examples:
STRCH also sells polo shirts. Examples:
NoughtOne also sells shirts. Examples:
More data on Indian athleisure brands
Geography
Delhi, Mumbai and Bengaluru are home to the most athleisure sellers. Punjab stands out: it has 5.1% of athleisure sellers against 2.8% of all stores.
| State | Athleisure sellers | % of athleisure sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 373 | 19.5% | 17.5% |
| Delhi | 284 | 14.9% | 13.8% |
| Tamil Nadu | 196 | 10.3% | 6.6% |
| Karnataka | 177 | 9.3% | 7.9% |
| Uttar Pradesh | 171 | 9% | 9.2% |
| Haryana | 158 | 8.3% | 7% |
| Gujarat | 126 | 6.6% | 9.9% |
| Punjab | 98 | 5.1% | 2.8% |
Cash on delivery
58.1% of athleisure sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among athleisure specialists it is 53.4%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Twin Birds | Yes | Twin Birds may also offer an industry-leading solutions for Cash on Delivery. | /policies/shipping-policy |
| YamaYoga | Yes | For COD payments, please provide your bank details on the return portal where requested. | /pages/to-return-exchange |
| Ecoline Clothing | Yes | Cash on delivery available | / |
| Mile Collective | Conditional | Non-Refundable Charges : Original shipping and COD fees are strictly non-refundable. | /pages/returns-exchanges |
| Halo Fashionwear | Conditional | COD is eligible only for order value under Rs.3000, any order value above must be under PREPAID. | /policies/shipping-policy |
| STRCH | Conditional | A ₹200 upfront fee is required for all Cash on Delivery orders. | /pages/shipping-policy |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among athleisure sellers, with the same figure for all stores.
| App | Athleisure sellers | % of athleisure sellers | % of all stores |
|---|---|---|---|
| Judge.me | 1,049 | 54.2% | 46.1% |
| Shiprocket | 646 | 33.4% | 23.7% |
| Instafeed | 407 | 21% | 17.6% |
| GoKwik | 372 | 19.2% | 10.3% |
| Microsoft Clarity | 304 | 15.7% | 11.7% |
| Shiprocket Checkout (Fastrr) | 237 | 12.2% | 9.5% |
| Return Prime | 214 | 11.1% | 1.6% |
| Razorpay Magic Checkout | 192 | 9.9% | 6% |
| Kiwi Size Chart | 187 | 9.7% | 2.8% |
| Wigzo | 156 | 8.1% | 5.1% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these athleisure brands.
The biggest athleisure ranges belong to Columbia Sportswear (2439 products), Alcis Sports (1214 products) and Go Colors– Go Colors India (513 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling athleisure" if its catalogue lists at least three live athleisure products, or a athleisure collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.