12 Brands Like Setu: Competitors & Alternatives (Nov 2026)
The best-known Indian brands like Setu are Beautywise, Origins Nutra, Gourmet Staples, and Bliss Wellness. They mostly sell vitamins (similar to Setu), and their median prices range from ₹570 to ₹1,605 (Setu's is ₹1,194). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Setu, including DHI, Power Impact, FM Nutrition, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API or web UI. Learn more here. Last updated: 3 November 2026.
1. Bilvam Herbals
Brand producing 100% natural herbal products using traditional preparation methods for mental, physical, and emotional wellness.
Like Setu, it sells makeup and grocery & staples, at a lower median price (₹764 vs ₹1,194).
Examples of what Bilvam Herbals sells
Palaash Flowers infused sesame oil - A Timeless Elixir for Luminous₹324
Turmeric Face Pack with Cream of Milk - The Timeless Secret to Glowing₹432
Orange Peel Herbal Bathing Powder - Experience Timeless Freshness & Radiance - 100 g e 3.53 oz.₹396
Palaash Herbal Bathing Powder - Luxury Healing for Psoriasis & Eczema - 100 g e 3.53 oz.₹396
Neem Herbal Bathing Powder - Luxury Ayurvedic Skincare for Radiant₹396
Lemon Zest Herbal Bathing Powder - Embrace a Luxurious₹396
Herbal Hair Pack - Where Luxury Meets Healthy Hair - 100 g e 3.53 oz.₹540+4more makeupView on bilvamherbals.com →2. DHI
DHI sells medically proven and dermatologically tested hair care products designed to prevent hair loss and promote new hair growth.
Like Setu, it sells hair care and vitamins & supplements, at a higher median price (₹1,350 vs ₹1,194).
Examples of what DHI sells
Laser Cap with 108 Laser Diodes₹27,999
Hair Press Powder - Instant Natural Grey Coverage₹424
Hair Loss Treatment (Hair Growth Serum 30ml + Hair Fall Control Shampoo 200ml +Hair Mask 200ml + Hair Repair Vitamin 60 Capsule )₹2,999
Minoxiboost Hair Enzyme Topical Solution₹1,350
Daily Use (Hair Growth Oil 200ml + Daily Nourishing Shampoo 200 ml + Hair Mask 200 ml) Combo)₹1,699
Hair Mask with Moringa₹655
Laser Cap with 272 Laser Diodes₹59,999+3more hair careView on shop.dhiindia.com →3. Beautywise
Direct-to-consumer seller of proprietary Beautywise health and anti-aging supplement products.
Like Setu, it sells vitamins & supplements, at a higher median price (₹1,605 vs ₹1,194).
Examples of what Beautywise sells
SKIN BRILLIANCE₹1,605SKIN BRILLIANCE - 30 CAPSULES₹1,699
HAIR RESCUE - 30 CAPSULES₹1,519
MAGNESIUM PRO COMPLEX - 60 CAPSULES₹1,709MAGNESIUM PRO COMPLEX₹854
Plant Collagen Builder- Mixed Berries₹2,174HAIR RESCUE₹1,519+3more vitamins & supplementsView on beautywise.in →4. Power Impact
Power Impact offers science-backed fitness supplements including protein, mass gainers, and fat loss formulas.
Like Setu, it sells vitamins & supplements and hair care, at a higher median price (₹2,000 vs ₹1,194). Power Impact accepts cash on delivery (with conditions).
5. Origins Nutra
A vegan health supplement brand offering clinically proven supplements formulated for the overall health of men and women.
Like Setu, it sells vitamins & supplements, at a higher median price (₹1,518 vs ₹1,194). Origins Nutra accepts cash on delivery.
Examples of what Origins Nutra sells
Calcium+D3+K2 (Bone Strength)₹1,340
Ubiquinol 100mg from Kaneka₹2,680
Algal Omega-3₹1,820
Magnesium + D3 + K2 For Women₹1,220
Magnesium + D3 + K2 For Men₹1,260
Sea Buckthorn Oil₹1,400
Berberine (99%) 500mg₹1,070+11more vitamins & supplementsView on originsnutra.com →6. FM Nutrition
Sells performance nutrition, immunity, recovery, and wellness supplements across categories including gut health, sleep support, joint health, and gender-specific health solutions.
Like Setu, it sells vitamins & supplements and grocery & staples, at a higher median price (₹1,500 vs ₹1,194).
Examples of what FM Nutrition sells
Opti-Thyroid₹799
Autoimmunity Care GOS Prebiotic Care₹1,850
Autoimmunity Care Magnesium Glycinate Care₹690
Detoxamin DMSA 500mg & Glutathione 50mg Suppository₹22,000
Cordy Amrit Cordyceps Militaris Supplement₹1,099
Trexgenics Betaine HCL 650mg₹711
Trexgenics Natural Resveratol 500mg₹1,511+249more vitamins & supplementsView on fmnutrition.in →7. Gourmet Staples
Sells premium protein atta, healthy flour, and clean ingredient products online in India.
Like Setu, it sells grocery & staples, at a lower median price (₹665 vs ₹1,194).
Examples of what Gourmet Staples sells
Combo Packs 3₹1,399
Monk Fruit Sugar - Pure & Natural₹465
Subscription Black Wheat Flour for Balanced Sugar Levels and Better Digestion₹1,527
Subscription Gluten Free All Purpose Flour₹2,040
Subscription Khapli Wheat Flour₹1,527
Subscription Multigrain Mix Powder₹1,020
Subscription Wheat Bran₹894+18more grocery & staplesView on gourmetstaples.com →8. The Good Leaf
Sells freshly handmade, 100% organic moringa-based health products with no preservatives.
Like Setu, it sells vitamins & supplements and hair care, at a lower median price (₹549 vs ₹1,194). The Good Leaf accepts cash on delivery (with conditions).
9. Bliss Wellness
Bliss Welness sells health supplements online.
Like Setu, it sells vitamins & supplements, at a lower median price (₹570 vs ₹1,194).
Examples of what Bliss Wellness sells
Bliss Welness Magnesium Glycinate Supplement 2400mg per Serving |100% Unbuffered Chelated Magnesium Bisglycinate - Zero Magnesium Oxide₹361
Bliss Welness JuniorBliss Gold Kids Omega 3 + Multivitamins₹904
Bliss Welness ImmuneBliss Gold Pure Curcumin with BioPiperine 10mg - 30 Vegetarian Tablets₹632
Bliss Welness Penta Omega₹761
OncoBliss™ Thyroid₹1,356
OncoBliss™ Ovarian₹1,356
OncoBliss™ Breast₹1,356+101more vitamins & supplementsView on blisswelness.com →10. Proathlix
Proathlix sells 100% authentic bodybuilding and gym supplements online for muscle growth, strength, and recovery.
Like Setu, it sells vitamins & supplements, at a higher median price (₹2,284 vs ₹1,194). Proathlix accepts cash on delivery.
Examples of what Proathlix sells
Protein Bar with 15g Protein in 50g Bar₹684
Preworkout Blue Raspberry + Creatine₹2,589
Preworkout Tropical Twist + Creatine₹2,589
BCAA watermelon (400g) + Creatine (250g)₹2,588
Preworkout Blue Raspberry + Protein Bar mixed (Pack of 3)₹1,792
Protrein Bar Fruit & Nut (Pack of 12) + L-Glutamine (Unflavoured₹1,917
Creatine Monohydrate (250gm) + Protein Bar (Pack of 12₹1,931+14more vitamins & supplementsView on proathlix.com →11. InStrength
Sells high-quality multivitamin tablets tailored for all family members, featuring vegetarian, gluten-free, and non-GMO formulations.
Like Setu, it sells vitamins & supplements, at a lower median price (₹776 vs ₹1,194).
Examples of what InStrength sells
12. Oxin Nutrition
Oxin Nutrition offers premium science-backed supplements for brain health, skin glow, and athletic performance, including creatine and other nutritional products.
Like Setu, it sells vitamins & supplements, at a higher median price (₹1,358 vs ₹1,194).
