12 Brands Like Magic Needles: Competitors & Alternatives (Oct 2026)
The best-known Indian brands like Magic Needles are Itsy Bitsy, Skillmatics, Sitaram Stationers, and Kadam Colors. They mostly sell art (similar to Magic Needles), and their median prices range from ₹149 to ₹889 (Magic Needles's is ₹349). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Magic Needles, including Grandink, Unwynd, Isomars, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 7 October 2026.
1. Oytra
A manufacturer and retailer of professional-grade art supplies including resin, clay, acrylic metallic paints, brushes, and art tools.
Like Magic Needles, most of its range is art & craft supplies and tools (95% vs 49% at Magic Needles), at a lower median price (₹299 vs ₹349). Oytra accepts cash on delivery.
Examples of what Oytra sells
Acrylic Paint Metallic Gold Color 1 Litre₹1,299
Metallic Fineliner Pens Set of 2 Gold₹375
Metallic Fineliner Pens Set of 4 Gold₹775
Resin Art Pyramid Silicone Mould 5 Inch₹899
Liquid Polymer Clay 60 ml / 1 Fl. Oz (Pink 11)₹299
Liquid Polymer Clay 60 ml / 1 Fl. Oz (Green 09)₹299
Liquid Polymer Clay 60 ml / 1 Fl. Oz (Purple 07)₹299+659more art & craft suppliesView on oytra.com →2. Grandink
Grandink is a premium art supplies retailer offering high-quality materials for artists.
Like Magic Needles, most of its range is art & craft supplies and toys & games (89% vs 50% at Magic Needles), at a higher median price (₹834 vs ₹349).
Examples of what Grandink sells
Watercolor Field Metal Easel Stand₹2,849
Premium Beech Wood Artist Easel with Storage Tray & Angle Adjust₹6,649
7 Inch Mini Wood Display Easel₹404
6 Inch Mini Wood Display Easel 9mm (Pack of 20)₹269
6 Feet H Frame Pinewood Adjustable Easel Stand for Artists₹1,186
5 Feet H Frame Pinewood Adjustable Easel Stand for Artists₹949
4 Feet H Frame Pinewood Artist Kids Easel Adjustable Stand₹901+101more art & craft suppliesView on grandink.in →3. Kadam Colors
Kadam Colors has been providing Azo-free fabric dyes, tie-dye kits, and fabric care solutions since 1962.
Like Magic Needles, most of its range is art & craft supplies (69% vs 47% at Magic Needles), at a lower median price (₹299 vs ₹349).
Examples of what Kadam Colors sells
Kadam Pakka Rang Kit- Beige₹299
Kadam Pakka Rang Kit- Sky Blue₹299
Kadam Pakka Rang Kit- Orange₹299
Kadam Pakka Rang Kit- Golden Yellow₹299
Kadam Pakka Rang Kit- Lemon Yellow₹299
Kadam Pakka Rang Kit- Violet₹299
Kadam Pakka Rang Kit- Lavender₹299+35more art & craft suppliesView on kadamcolors.com →4. Unwynd
Sells creative DIY kits designed for relaxation and hands-on fun without requiring prior experience.
Like Magic Needles, most of its range is art & craft supplies (100% vs 47% at Magic Needles), at a higher median price (₹799 vs ₹349).
Examples of what Unwynd sells
Sticker By Number - Floral Escape₹699
Embroidery Notebook Kit - Pretty₹999
Embroidery Notebook Kit - Floral₹999
Embroidery Kit - The Landscape Edition₹999
Embroidery Kit - The Floral Edition₹999
Journal Kit - The Floral Chapter₹999
Journal Kit - The Vintage Chapter₹999+18more art & craft suppliesView on unwynd.com →5. Sitaram Stationers
Sitaram Stationers is an online stationery and art products retailer offering all-India delivery.
Like Magic Needles, most of its range is art & craft supplies (61% vs 47% at Magic Needles), at a higher median price (₹722 vs ₹349).
Examples of what Sitaram Stationers sells
Art & craft supplies
LADOGA OIL COLOUR SET₹2,650
Ladoga Acrylic Colour Sets of 18ml & 46ml₹2,400
Ladoga Acrylic Colour Jar 220ml Open Stock₹780+1,220more art & craft suppliesView on sitaramstationers.com →
6. Isomars
Trusted art supply store since 1959 offering premium quality art supplies, stationery, professional drafting tools, and technical drawing equipment for students, artists, architects, and designers.
Like Magic Needles, most of its range is art & craft supplies and lighting & lamps (76% vs 48% at Magic Needles), at a similar median price (₹359 vs ₹349).
Examples of what Isomars sells
7. Itsy Bitsy
Online and in-store megastore selling premium art, DIY craft, and hobby supplies.
Like Magic Needles, a large part of its range is art & craft supplies and toys & games (38% vs 50% at Magic Needles), at a lower median price (₹149 vs ₹349).
Examples of what Itsy Bitsy sells
Art & craft supplies
5D Diamond Painting Kit Starfish Bay 40 X 50cm 1pc Acetate Box₹899
5D Diamond Painting Kit Sunset Voyage 40 X 50cm 1pc Acetate Box₹899
5D Diamond Painting Kit Cow and Calf 40 X 50cm 1pc Acetate Box₹854+4,605more art & craft suppliesView on itsybitsy.in →Toys & games
8. BohriAli
BohriAli India is the official distributor of premium epoxy resin, Jesmonite eco-resin, and related supplies for art and craft projects across India.
Like Magic Needles, most of its range is art & craft supplies and tools (64% vs 49% at Magic Needles), at a higher median price (₹390 vs ₹349).
9. Skillmatics
Skillmatics is an educational toy and game brand offering screen-free, safe learning products for children.
Like Magic Needles, most of its range is art & craft supplies and toys & games (72% vs 50% at Magic Needles), at a higher median price (₹889 vs ₹349). Skillmatics accepts cash on delivery.
Examples of what Skillmatics sells
Art & craft supplies
Think₹1,248
Craft & Customise Bundle (ages 7+)₹1,963
Design & Display Bundle (ages 7+)₹1,784+201more art & craft suppliesView on skillmatics.in →Toys & games
10. Rahul Rangoli
Rahul Rangoli offers stencils, colors, and DIY kits for rangoli art suitable for festivals, weddings, and home decor.
Like Magic Needles, most of its range is art & craft supplies (65% vs 47% at Magic Needles), at a lower median price (₹150 vs ₹349).
Examples of what Rahul Rangoli sells
Kalash Rangoli Stencil Wooden 5×5 Inches₹90
Gay Vasaru Gomata Rangoli Stencil Wooden 5×5 Inches₹90
Durga Mata Face Rangoli Stencil Wooden 5×5 Inches₹90
Tulasi Vrindavan Rangoli Stencil Wooden 5×5 Inches₹90
Shri Saraswati Prasanna Kolam Rangoli Stencil Wooden (5×5 Inch)₹90
Laxmi Padma Rangoli Stencil Wooden 5×5 Inches₹90
Shree Yantra Kolam Rangoli Stencil Wooden 5×5 Inches₹90+204more art & craft suppliesView on rahulrangoli.com →11. Anupam
Anupam Stationery Limited manufactures and supplies stationery products.
Like Magic Needles, a large part of its range is art & craft supplies (49% vs 47% at Magic Needles), at a lower median price (₹270 vs ₹349).
Examples of what Anupam sells
Art & craft supplies
Sketch-O State of the Art Sketchbook₹300
Sketcho Sota Drawing Book 100% Recycled Hardbound Cove Book - 160 GSM Acid Free 46 Sheets / 92 Pages₹250
Pro Sketcher Drawing Book with Butter Paper Pages Size Spiral-Bound Sketchpad 200 GSM for Artists₹275+114more art & craft suppliesView on anupam.com →
12. Stationerie
Stationerie is India's trusted online store offering top-quality art supplies including brushes, colors, papers and related materials.
Like Magic Needles, most of its range is art & craft supplies (51% vs 47% at Magic Needles), at a higher median price (₹699 vs ₹349).
Examples of what Stationerie sells
Art & craft supplies
Sennelier Raphael SoftAqua Kazan Pointed Synthetic Watercolour Quill Mop Brush Mini Size 4₹949
Raphael Le Voyageur SoftAqua Pocket Travel Mop Watercolour Brush 3/0₹1,422
Princeton Heritage Angular Wash Brush 3/4 inch₹1,478+704more art & craft suppliesView on stationerie.co.in →
