8 Brands Like Heelium: Competitors & Alternatives (Oct 2026)

The best-known Indian brands like Heelium are Bonjour Socks, Thela Gaadi, MARLIT®️, and JUMP USA. They mostly sell socks (similar to Heelium), and their median prices range from ₹395 to ₹630 (Heelium's is ₹874). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Heelium, including Amaree and Man Arden.

The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 7 October 2026.

1. Thela Gaadi

Tthelagaadi.com·Jaipur·2,800 branded searches / month

Thela Gaadi sells thoughtfully crafted socks, handkerchiefs, eye masks, tote bags, and gift boxes designed as lifestyle essentials and gifts.

Like Heelium, most of its range is socks and lingerie & innerwear (75% vs 70% at Heelium), at a lower median price (₹424 vs ₹874).

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Examples of what Thela Gaadi sells

Fruity Friends₹799Travel Trio₹599Bold and Beautiful₹749Sibling Sisters AB Socks₹399Snack Attack₹899Brunch Buddies₹549Fruit Fiesta₹799+145more socksView on thelagaadi.com →

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2. Amaree

Aamareeindia.com·Ahmedabad·466 branded searches / month

Amaree sells bamboo cotton and organic cotton innerwear, socks, and handkerchiefs for men and women with antibacterial and anti-odour properties.

Like Heelium, a large part of its range is socks and lingerie & innerwear (42% vs 70% at Heelium), at a lower median price (₹445 vs ₹874).

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Examples of what Amaree sells

Performance Bamboo Socks Ankle Length Pack of 1₹179Performance Bamboo Socks Ankle Length - Navy - Sky Blue - Grey Pack of 3₹445Performance Bamboo Socks Ankle Length - Sonic Blue - Dark Blue - White Pack of 3₹499Performance Bamboo Socks Ankle Length - Black - Red - Grey Pack of 3₹445Performance Bamboo Socks Ankle Length - Black - Dark Blue - Grey Pack of 3₹445Cotton Women Socks₹199Organic Cotton Ankle Half Terry ( Pack of 3 )₹349+13more socksView on amareeindia.com →

All Indian brands that sell socks →

3. Hexafun

Hhexafunstyles.com·Delhi·840 branded searches / month

Single-brand seller of sustainable quirky fashion accessories including hankies, socks, stoles, and luggage covers.

Like Heelium, a large part of its range is socks (50% vs 52% at Heelium), at a lower median price (₹490 vs ₹874).

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Examples of what Hexafun sells

Floral Bloom! Tin Gift Box₹2,699Vibe Check! Unisex Socks₹399Zoo-manji! Unisex Kid's Socks₹690Pattern Palooza! Unisex Socks₹899Finding Nemo! Unisex Kid's Socks₹290Pattern Play! Unisex Socks₹549Mono-magic! Unisex Socks₹549+373more socksView on hexafunstyles.com →

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4. Man Arden

Mmanarden.com·Panchkula·373 branded searches / month

Man Arden sells premium beard, hair, and face grooming products for men, including face washes, scrubs, shaving foams, and deos.

Like Heelium, a large part of its range is socks (39% vs 52% at Heelium), at a lower median price (₹374 vs ₹874). Man Arden accepts cash on delivery.

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Examples of what Man Arden sells

Socks

The Sway Swag Designer Edition Ankle Length Socks₹395The Seek Sane Designer Edition Ankle Length Socks₹395The Lively Leap Designer Edition Ankle Length Socks₹395+85more socksView on manarden.com →

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Body care & bath

Play Sports Luxury Body Wash₹449Oud Royal Luxury Body Wash₹489#3 and #6 Deodorant₹429+25more body care & bathView on manarden.com →

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Skincare

Vintage Finish Premium Shaving Brush + Coffee Face Wash 100ml₹629Daily Multi-Action De-Tan Ubtan Face Wash₹279Beard & Face Wash₹315+16more skincareView on manarden.com →

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5. Bonjour Socks

Bbonjourretail.com·Greater Noida·4,480 branded searches / month

Bonjour sells premium socks for men, women, and kids in India.

Like Heelium, a large part of its range is socks and lingerie & innerwear (43% vs 70% at Heelium), at a lower median price (₹599 vs ₹874).

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Examples of what Bonjour Socks sells

Socks

Men’s Formal Cotton Handkerchiefs₹449Bonjour Men's Darks Collection 100% Cotton Handkerchief (Pack of 3)₹265Bamboo Compression Socks - Pack of 1 (Black)₹699+488more socksView on bonjourretail.com →

All Indian brands that sell socks →

Lingerie & innerwear

Men's Multicolor Supersoft Printed Modal Cotton Trunks - Single Pack₹549Men's Multicolor Supersoft Printed Modal Cotton Trunks - Single Pack |Black & Grey₹549Women's Cotton Mid-Waist Full Coverage Printed Hipster Panties - (Pack of 3)₹599+87more lingerie & innerwearView on bonjourretail.com →

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T-shirts

Bonjour Women’s Round Neck Cotton Printed T-Shirt₹890Women V Neck Lounge Wear Tee- Comfort Fit - Gray₹990Men's Printed Round Neck Short Sleeve T-Shirt (Sky Blue)₹890+148more t-shirtsView on bonjourretail.com →

All Indian brands that sell t-shirts →

6. MARLIT®️

Mmarlit.in·Delhi·2,426 branded searches / month

A clothing and accessories brand founded in 2021 specializing in premium socks and stylish polarized sunglasses with fast shipping.

Like Heelium, most of its range is socks (59% vs 52% at Heelium), at a lower median price (₹395 vs ₹874). MARLIT®️ accepts cash on delivery.

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Examples of what MARLIT®️ sells

Socks

MEN FORMAL CALF LENGTH SOCKS - WHITE (PACK OF 1₹349MEN FORMAL CALF LENGTH SOCKS - BROWN (PACK OF 1₹349MEN FORMAL CALF LENGTH SOCKS - BEIGE (PACK OF 1₹349+180more socksView on marlit.in →

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Sunglasses

STREET WRAP₹1,000EMILY₹1,200DAVID GUNN₹1,200+81more sunglassesView on marlit.in →

All Indian brands that sell sunglasses →

7. Street Jutsu

Sstreetjutsu.co·Jaipur·560 branded searches / month

Direct-to-consumer streetwear brand selling graphic t-shirts, socks, beanies, rugs, and apparel under the Street Jutsu label.

Like Heelium, most of its range is socks and activewear (54% vs 54% at Heelium), at a higher median price (₹999 vs ₹874).

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Examples of what Street Jutsu sells

Socks

DBZ - Baaj - Curse mark₹899DBZ - Checked flames - Curse mark₹899DBZ socks - Curse mark socks₹699+29more socksView on streetjutsu.co →

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T-shirts

Joga bonito₹1,550SJ CORE//1 - TSHIRT₹1,550WRATH OF THE DRAGON TSHIRT₹1,499+12more t-shirtsView on streetjutsu.co →

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8. JUMP USA

Jjumpusa.in·Noida·1,026 branded searches / month

A clothing and accessories retailer offering apparel for men, women, and kids.

Like Heelium, a large part of its range is socks and lingerie & innerwear (31% vs 70% at Heelium), at a lower median price (₹630 vs ₹874). JUMP USA accepts cash on delivery (with conditions).

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Examples of what JUMP USA sells

Socks

ActiveWear Socks (Set of 3)₹499AeroCool No-Show Essential Socks (Set of 3)₹499AeroCool No-Show Socks (Set of 3)₹499+244more socksView on jumpusa.in →

All Indian brands that sell socks →

T-shirts

Ladies Polo Shirt₹649Ladies ActiveLine Zip T-Shirt₹699Ladies SculptFit Zip T-Shirt₹550+104more t-shirtsView on jumpusa.in →

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Jackets & outerwear

Ladies SculptFit Zip Sports Jacket₹999Men's Zip-Up Winter Jacket₹1,799Ladies Technical Sports Jacket₹1,599+65more jackets & outerwearView on jumpusa.in →

All Indian brands that sell jackets & outerwear →