9 Brands Like EKAM: Competitors & Alternatives (Nov 2026)
The best-known Indian brands like EKAM are JiViSa, Goodmelts, Aromapure, and Soul & Scents. They mostly sell candles and essential oils (similar to EKAM), and their median prices range from ₹399 to ₹715 (EKAM's is ₹599). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to EKAM, including Aniora, Daiva Drishti, and Squish Town.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API or web UI. Learn more here. Last updated: 3 November 2026.
1. Soul & Scents
Soul & Scents sells premium reed diffusers, car fresheners, essential oils, aroma oils, electric diffusers, and fragrance gifting sets for home and car.
Like EKAM, most of its range is candles and essential oils (76% vs 74% at EKAM), at the same ₹599 median price. Soul & Scents accepts cash on delivery (with conditions).
Examples of what Soul & Scents sells
2. Aniora
Aniora sells best-selling candles and home accessories.
Like EKAM, most of its range is candles (95% vs 55% at EKAM), at a lower median price (₹299 vs ₹599).
Examples of what Aniora sells
3. Goodmelts
Goodmelts sells wax melts and warmers for home fragrance and ambiance.
Like EKAM, most of its range is candles and gift hampers & boxes (81% vs 56% at EKAM), at a lower median price (₹499 vs ₹599).
Examples of what Goodmelts sells
4. Daiva Drishti
Daiva Drishti sells intentional wellness products including scented candles, reed diffusers, affirmation cards, and ritual apparel with fragrance and mood-based collections.
Like EKAM, most of its range is candles and mugs & drinkware (73% vs 56% at EKAM), at a higher median price (₹1,399 vs ₹599).
Examples of what Daiva Drishti sells
5. Tara Candles
Tara Candles offers mood-enhancing scented candles with fragrances like lavender and citrus for home decor.
Like EKAM, most of its range is candles (62% vs 55% at EKAM), at a higher median price (₹699 vs ₹599).
Examples of what Tara Candles sells
6. Squish Town
Squish Town is India's largest aromatherapy brand offering fragrances and innovative packaging for wellness and self-care experiences.
Like EKAM, a large part of its range is candles and gift hampers & boxes (48% vs 56% at EKAM), at a higher median price (₹945 vs ₹599).
Examples of what Squish Town sells
Body care & bath
All Indian brands that sell body care & bath →7. IRIS
IRIS is a premium home fragrance brand offering reed diffusers, aroma candles, ultrasonic vaporizers, and gift sets.
Like EKAM, a large part of its range is candles and incense & dhoop (44% vs 61% at EKAM), at a lower median price (₹479 vs ₹599).
Examples of what IRIS sells
Incense & dhoop
All Indian brands that sell incense & dhoop →Perfume & fragrance
All Indian brands that sell perfume & fragrance →8. Aromapure
Organic fragrance brand offering car perfumes, scented candles, and home and decor products in various scent varieties.
Like EKAM, a large part of its range is candles and essential oils (27% vs 74% at EKAM), at a lower median price (₹399 vs ₹599). Aromapure accepts cash on delivery.
Examples of what Aromapure sells
Car accessories
All Indian brands that sell car accessories →9. JiViSa
JiViSa offers premium clean beauty and wellness products including skincare, moisturizers, face care, hair care, and body care made with safe, effective ingredients.
Like EKAM, its range includes candles and gift hampers & boxes (24% vs 56% at EKAM), at a higher median price (₹715 vs ₹599). JiViSa accepts cash on delivery (with conditions).





























































