12 Brands Like Aiwo: Competitors & Alternatives (Oct 2026)
The best-known Indian brands like Aiwo are Rasayanam, Decode Age, Earthful, and Zeroharm. They mostly sell vitamins (similar to Aiwo), and their median prices range from ₹740 to ₹1,999 (Aiwo's is ₹1,800). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Aiwo, including Awshad, iThrive Essentials, InStrength, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 7 October 2026.
1. YourHappyLife
Sells collagen and hair growth supplements focused on wellness rituals and natural nourishment.
Like Aiwo, most of its range is vitamins & supplements (60% vs 49% at Aiwo), at a lower median price (₹1,399 vs ₹1,800).
Examples of what YourHappyLife sells
2. Awshad
AYUSH licensed CBD oil brand offering full spectrum oils in multiple flavors.
Like Aiwo, a large part of its range is vitamins & supplements (33% vs 49% at Aiwo), at a higher median price (₹1,999 vs ₹1,800).
Examples of what Awshad sells
Calmagummies Gold Strong CBD + THC gummies₹3,990
Myndshroom (Free)₹2,400
Full Spectrum CBD Oil 6500mg (30ml) - Peppermint₹6,900
Calmasule Plus THC Capsules₹1,799
Calmashroom THC Capsules₹1,999
CBD + THC Oil 4500MG (30ML) - Natural₹5,100
CBD Oil for Dogs 600mg₹2,400+10more vitamins & supplementsView on awshad.com →3. Rasayanam
Rasayanam offers clean, vegetarian nutritional formulations made with real ingredients, transparent testing, and no unnecessary additives for everyday wellness.
Like Aiwo, most of its range is vitamins & supplements (86% vs 49% at Aiwo), at a lower median price (₹799 vs ₹1,800). Rasayanam accepts cash on delivery.
Examples of what Rasayanam sells
Magnesium Glycinate - 30 Tablets₹699
Magnesium Glycinate and Multivitamin for Women Combo₹1,499
Magnesium Glycinate and Multivitamin for Men Combo₹1,499
Ashwagandha KSM-66 - 30 Capsules₹599
Multivitamin for Men - 30 Tablets₹399
Plant-based Vitamin B12 - 30 Capsules₹399
Testoboost for Men - 30 Capsules₹599+43more vitamins & supplementsView on rasayanam.in →4. iThrive Essentials
Online retailer selling nutritional supplements.
Like Aiwo, a large part of its range is vitamins & supplements (37% vs 49% at Aiwo), at a higher median price (₹4,999 vs ₹1,800).
Examples of what iThrive Essentials sells
GLP1 Support Kit₹2,549
Freedom Stack₹3,912
H Pylori Relief - Botanical Gut Protocol₹2,998
Anti-Fungal Support - Botanical Formula for Candida & Fungal Overgrowth · 120 Capsules₹2,499
EAA Protein Support₹1,699
Vitamin D3 + K2 in MCT Oil - 20ml₹1,599
Zinc Defense with Copper and L-carnosine - 60 Capsules₹1,149+11more vitamins & supplementsView on ithrive.shop →5. Zeroharm
Sells bioavailable healthcare and wellness products online.
Like Aiwo, a large part of its range is vitamins & supplements (45% vs 49% at Aiwo), at a lower median price (₹996 vs ₹1,800). Zeroharm accepts cash on delivery.
Examples of what Zeroharm sells
Holo Arthritis Supplements₹1,569
GlucoVigor Berberine₹1,999
GlucoVigor Diabetis₹1,799
Veg Omega 3 DHA Capsules₹949
Fat Burner Tablets₹899
Carb Cutter: Natural Way to Lose Weight₹1,449
Carb Cutter: Smart Way to Lose Weight₹1,449+29more vitamins & supplementsView on zeroharm.in →6. InStrength
Sells high-quality multivitamin tablets tailored for all family members, featuring vegetarian, gluten-free, and non-GMO formulations.
Like Aiwo, most of its range is vitamins & supplements (81% vs 49% at Aiwo), at a lower median price (₹776 vs ₹1,800).
Examples of what InStrength sells
7. Decode Age
Decode Age is a science-backed longevity brand offering specialized supplements, gut microbiome research products, and personalized biological age tests.
Like Aiwo, most of its range is vitamins & supplements (65% vs 49% at Aiwo), at a higher median price (₹1,999 vs ₹1,800). Decode Age accepts cash on delivery.
Examples of what Decode Age sells
8. Origins Nutra
A vegan health supplement brand offering clinically proven supplements formulated for the overall health of men and women.
Like Aiwo, most of its range is vitamins & supplements (78% vs 49% at Aiwo), at a lower median price (₹1,575 vs ₹1,800). Origins Nutra accepts cash on delivery.
Examples of what Origins Nutra sells
Calcium+D3+K2 (Bone Strength)₹1,340
Ubiquinol 100mg from Kaneka₹2,680
Algal Omega-3₹1,820
Magnesium + D3 + K2 For Women₹1,220
Magnesium + D3 + K2 For Men₹1,260
Sea Buckthorn Oil₹1,400
Berberine (99%) 500mg₹1,070+11more vitamins & supplementsView on originsnutra.com →9. Unived
Evidence-based scientific dietary supplements formulated with clinically validated ingredients.
Like Aiwo, a large part of its range is vitamins & supplements (49% vs 49% at Aiwo), at a lower median price (₹850 vs ₹1,800).
Examples of what Unived sells
10. Sova Health
Sova Health offers microbiome-based testing, personalized coaching, and supplements to address digestive and metabolic concerns.
Like Aiwo, a large part of its range is vitamins & supplements (43% vs 49% at Aiwo), at a higher median price (₹2,958 vs ₹1,800). Sova Health accepts cash on delivery.
Examples of what Sova Health sells
Lactase Enzyme₹249
Personalized Probiotics for Ultimate Gut Balance₹7,999
CEO's Tool Kit ft. Tanveer Singh₹1,597
Good Morning Kit ft. Coach Gargi₹1,917
Tummy Trouble Kit ft. Max Kushnir₹1,917
Sleep Gummies₹579
Best Weight Control & Metabolism Boosting Supplement₹449+3more vitamins & supplementsView on sova.health →11. Earthful
Earthful sells plant-based nutrition supplements with unique formulations sourced entirely from plants.
Like Aiwo, most of its range is vitamins & supplements (53% vs 49% at Aiwo), at a lower median price (₹740 vs ₹1,800). Earthful accepts cash on delivery.
Examples of what Earthful sells
Vitamins & supplements
Menopause Wellness Kit₹1,722
Multivitamin Women 40+ & Marine Magnesium Powder₹1,178
AcidCalm™ (Nutrition for digestive comfort*)₹599+17more vitamins & supplementsView on earthful.me →Protein & sports nutrition
MonkSweet + Plant Protein - Japanese Matcha Combo₹1,946
MonkSweet + Plant Protein - Madagascar Vanilla Combo₹1,946
MonkSweet + Honest Plant Protein - Alphonso Mango Combo₹1,820+7more protein & sports nutritionView on earthful.me →12. Oxin Nutrition
Oxin Nutrition offers premium science-backed supplements for brain health, skin glow, and athletic performance, including creatine and other nutritional products.
Like Aiwo, most of its range is vitamins & supplements (100% vs 49% at Aiwo), at a lower median price (₹1,222 vs ₹1,800).
Examples of what Oxin Nutrition sells
Alpha GPC 500mg Single Ingredient₹3,535
Isabgol Psyllium Husk 400mg Capsules₹1,046
Caffeine L-Theanine Capsules₹1,292
Caffeine 100 mg Drink Powder - Energy & Focus Pre-Workout Formula (Flavoured)₹802
Caffeine Anhydrous 200 mg Capsules - Energy₹875
Vitamin B12 Methylcobalamin 1500 mcg Capsules - Energy₹1,225
Vitamin B12 Capsules 1000 mcg (Cyanocobalamin) - Energy₹696+99more vitamins & supplementsView on oxinnutrition.com →